Doesn’t it seem like Beijing was just yesterday?
The 2012 Olympics start in London in less than a month and the social media world is already abuzz with excitement.
In this Future of Engagement episode, host Murray Newlands looks at how businesses can capitalize off the excitement surrounding the Olympics and he analyzes where people are talking about the Olympics on social media.
What he says might surprise you:
Alerti graph on where people are talking about the 2012 Olympics
This analysis shows that, despite this being such an engaging event, much of the coverage is on Twitter and blogs – and both are less engaging than Facebook. It remains to be seen whether tweets will evolve into deeper engagement on Facebook or if the conversation will stay on Twitter.
To learn more about social media monitoring,
check out Murray Newlands’s white paper
Social Media Monitoring in Fifteen Minutes.
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