Content marketing is the new “big” thing and everyone is trying to figure out how to do it – or how to do it better. Many want to know how they can get published on major sites including:
- Huffington Post
There is a simple answer: have one of their regular writers publish for you. If you don’t know any of them already, there is also a simple answer for how to meet them: Guest Crew. Writers on ALL of these sites and many more are available to you there.
What is Guest Crew?
Guest Crew is a community of bloggers interested in hearing from advertisers. While you can offer content and hope someone will publish it for you for free, if you’re serious about getting featured on HuffPo or Examiner you will probably need to offer 60-80+ credits.
How Examiners Can Make Money
If you write for Examiner or any other group blogging site and need more content, you can make money by listing yourself on GuestCrew. Each credit is equal to 1 U.S. dollar and right now the average amount for a strong Examiner writer would be $60-$80. Expect that to go up as demand for content keeps increasing, so if you want to be covered do it soon. (And if it costs twice that later remember I warned you it would.)
The person who wants content published is referred to as an advertiser on Guest Crew. They usually provide the content for you, but you can also suggest that you prefer to write your own content in your own voice. They can let someone else publish the existing post and you can write your own. (You will want to message them through the Guest Crew forum to suggest that.)
How to Use Guest Crew
Guest Crew created an infographic to illustrate how to use their platform. Click on the image to see a larger, clearer full size version for easier reading.
Bloggers Making Money
There is controversy regarding whether bloggers should be paid or not. PR agencies (who are paid handsomely in some cases) and SEO agencies (who may or may not be well paid, but who are definitely paid) would prefer that bloggers publish for them for free.
Two problems with that:
- Bloggers have to make a living – the larger blogs are owned and run by people who often are NOT hobbyists.
- It takes time to publish even guest content. We often have to find and add images, videos, fill in SEO fields, promote the content to our social networks.
Businesses should not expect bloggers to work for free. As content marketing demand keeps increasing, getting on major sites will continue to get more expensive. You will need far better content than is typical today. And you will be paying to get it published. Although many are not aware of this truth, it IS how it has always been done.
Blog Outreach Warning
If you’re the person who is managing the blog outreach strategy, I caution you to make sure you are creating a natural link profile. You can find out more about that in How NOT to Do Blog Outreach.
I also have a warning for bloggers:
NEVER publish what you don’t believe in.
DO NOT publish what doesn’t fit your site simply for money.
Always think carefully before deciding whether to publish about any particular topic. Be true to yourself and keep blogging ethics in mind. For more on this, read Ethical Blogging: Bloggers, Is YOUR Opinion for Sale? Is Traditional Media Unbiased.