Affiliate Tips Tuesday: Three Ethical Affiliate Marketing Experts I Trust

Affiliate Marketing Overview

Affiliate Marketing Overview

This is the first post in my new Affiliate Tips Tuesday weekly series.  These will be short posts containing tips and links to benefit affiliate marketers and merchants who have or are considering starting their own affiliate programs.

Many do not realize there are only a few highly ethical affiliate marketers and affiliate marketing managers who work hard to keep their affiliate programs clean of parasiteware and affiliates who steal from merchants and each other.

Unlike the many resources I shared in the post I wrote about How to Evaluate a Merchant Gift Affiliate Program, in this column I will be recommending only trustworthy sources who promote only ethical affiliate marketing strategies.

I could not do this before I met Adam Riemer and Ron Cripps because I did not have enough experience or skills to identify who could be trusted and who could not. These are the affiliate marketing experts I personally trust:

  • Adam Riemer, Affiliate Manager for Executive Gift Shoppe and many other merchants; expert on keeping affiliate programs parasite free and ensuring that both merchants and affiliates benefit.
  • Ron Cripps, Power Affiliate Marketer and Affiliate Marketing Blogger. Don’t miss his Affiliate Marketing FAQ and his Affiliate Marketing Tips that Get Long Term Results and How to Become a Super Affiliate.
  • Murray Newlands who has one of the top Affiliate Marketing Blogs and is the founder of our private blog collaboration.
  • NEW: While controversial, Pace Lattin has a reputation for taking on fraud in the affiliate and performance marketing industries as can be seen in this letter of recommendation for Pace Lattin from Jim Lillig

I highly recommend all three of their blogs to anyone interested in learning how to ethically use affiliate programs. I will be sharing some of their best posts in future Affiliate Tips Tuesday posts.

Recommended Affiliate Marketing Tips Book

Recommended Affiliate Marketing Tips Book

Another book I keep next to my monitor provides an abundance of affiliate marketing tips. While I do would not use all of them there are many that I will definitely be implementing. This is that book:

Internet Marketing from the Real Experts; 3 Minute Lessons on:

  • Affiliate Marketing
  • Email Marketing
  • Search Engine Optimization (SEO)
  • Social Media
  • and Much More

I will be sharing excerpts from some of their tips in future Affiliate Tips Tuesday posts.

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Gail Gardner

Small Business Marketing Strategist at GrowMap
Creator and owner of, Gail is primarily known for mentoring small businesses and encouraging bloggers to join collaborations to share skills and support small business.


  1. wayanad hotels says:

    thanks for such an informative blog post, you helped me a lot in learning many important aspects. keep guiding.

  2. Thank you for let me know about Murray Newlands, Ron Cripps and Adam Riemer. I’ll check out their blogs :)
    Jenni would love you to read ..Hostgator Review: Support, Services and the Final VerdictMy Profile

  3. Affiliates at the upper wrung are making their way by exchanging rare and unique, inside tips or techniques which appear as secret, restricted information to newer affiliates.

    This was excellent. Just what I needed. I actually print this post and put it in my library. Thanks, I will read more of your posts soon.
    Lisa would love you to read ..ParfumMy Profile

  4. Excellent post. Although almost two years old it still ranks well for ‘affiliate tips’ so your SEO is working:) I am familiar with Ron but not the other two so will check their blogs.

    Ron has been very helpful to me over the last few months as I develop my affiliate sites and the wealth of information on his site is worth its weight in gold.

    Quick tip for anyone wishing to get advice from Ron:

    Step 1: Search his site for the topic your question relates to.
    Step 2. Read the posts relevant to that topic.
    Step 3: Add a sensible comment below one post and include your question if it wasn’t already answered.

    Also be sure to subscribe to his “Affiliate Marketing Tips” newsletter.
    Jon would love you to read ..How To Avoid YouTube Scams and TricksMy Profile

  5. I want to start successful affiliate marketing business with the help of my blog, I want to ask about the top affiliate marketing websites and resources where I can earn more money, can any one answer me. These are the wonderful suggestions regarding ethical affiliate marketing. I like it very much.

  6. Hey,

    I am also learning the ropes of affiliate marketing so i appreciate any tips i get.

    Warm wishes,
    Steph would love you to read ..Steve Jobs Resigned From AppleMy Profile

  7. Thanks for sharing good blogs – it’s essential to listen to good bloggers. Although we have to remember one old truth: do not always listen to other people’s advice, otherwise you won’t make your own mistakes!

  8. I appreciate you for sharing such a valuable and informative info.

  9. Thanks for these recommentations, affiliate marketing it’s a great way to make money online but it’s not easy and requires hard work to get to a level of making a living, it is much easier if you can get help from someone you trust!
    Kostas would love you to read ..Great Affiliate Marketing Strategies You Should TryMy Profile

  10. SEO Company says:

    It’s a really good tool for the blogger and the product, as you said though it is for the buyer to decide who and where to shop and you need to know when someone is recommending something, and when the link is paid.
    SEO Company would love you to read ..Web Design CompanyMy Profile

  11. The most interesting one I found was Ron Cripps who asks if anybody can become a super affiliate guru. I don’t know about “guru” but you can certainly make a full-time living off of it from what I see.
    SandraG would love you to read ..Job Application for Mcdonalds – Apply the Smart WayMy Profile

  12. It has taken me forever to find out whose word I can trust in affiliate marketing. So, your recommendations are welcomed knowledge. I will research these 3 guys. Thanks

  13. There’s no short way to success but Affiliate Marketing can give us that desired flow of income in no time. With patience and persistence one can earn well from Affiliate Marketing. I won’t say that I’m making a five figure income every month out of Affiliate Marketing for that I need to be a super affiliate but this commission based referral works perfectly for me. I’m still working towards the super affiliate goal and I won’t deny the work is getting heavier but that’s what hard work is all about.

  14. Affiliate programs can make you a lot of money, much more than other services like Google Adsense, but only if used properly. I have been doing a lot of research on the subject so i can only say thank you for these good tips!

    All the best,
    Steven would love you to read ..People close to Gaddafi contacted the United States to find a solution to the current crisisMy Profile

  15. I will check out the three blogs you mentioned. There is definitely a lot of money to be made in affiliate marketing but it is quite competitive so you always need to on your toes.

  16. Diana from seo packages says:

    Thank you so much for sharing this information with the rest of us. I don’t know what to say except that I have enjoyed reading. Nice blog. I will keep visiting this blog very often.

  17. Being a newbie regarding affiliate marketing I can say that I have learned something by reading your post! Thanks!
    Stephan would love you to read ..Kingston DataTraveler USB 3.0 versus 256 GBMy Profile

  18. I am newbie in SEO and SEM and I have keen interest in learning.

  19. I am very much pleased with the contents you have mentioned.I wanted to thank you for this great article. I enjoyed every little bit part of it and I will be waiting for the new updates.
    .-= prashantsnv@SEO Advice´s featured blog ..Which of the following social marketing strategies do you think is the most effective =-.

  20. I think it is quite easy to make some money with good ebooks. But the problem is, that there are not a lot of unique ebooks that are worth buying. So just make your own ebook with a topic you know a lot about.

  21. ebay software says:


    Great post, affiliate marketing is a great way to earn an income, but it can take a little time and patience!
    Just be persistent!

    All the best,

  22. Affiliate marketing is basically a way for you to make money from other people’s products by simply referring people to the designated site. The product owner takes care of the costumer, closes the sale and pays you.
    Thanks a lot for sharing these nice tips.

  23. seo packages says:

    I heard a lot about Affiliate Marketing and they’re saying that this is something that you would love. I will be visiting the links you provide on your post for further information. Thanks!
    .-= seo packages´s featured blog ..Link Building SEO Packages =-.

  24. Saventa says:

    You can expect to spend a good couple of weeks before you get your first clients. I would recommend not trying affiliate marketing part time if you just start out. Great information in the article, thank you. I wouldn’t say that it is no-maintenance in the beginning but after the first couple of months it will definitely get easier. Assigning a mentor to help you in the beginning would be a great help.
    .-= Saventa@Affiliate Marketing´s last blog ..Resell Rights – Make Money In The PLR Business =-.

  25. Paul Germana says:

    It’s hard to know who to trust a lot of the time; at least until we join the blogosphere; building commentluv and improving blogs we visit. But we still can’t help wondering if we are being treated fairly. Of course it turns out so many times that we waste our own money, because don’t really know how to promote the tools, products and systems we come to trust. While it’s often difficult to tell, you know full well after you learn things that you and your fellow “targeted brothers” were completely unaware of before.
    .-= Paul Germana@earn money blogging,get paid to blog,making money blogging,how to make money blogging,blogging to make money,making money blog,´s last blog ..Video Marketing – A Boon to Online Businesses =-.

  26. Can anybody give me an advice…where can I found forums to learn internet marketing?
    .-= Pentol@Auto News´s last blog ..SnapStream: The Largest and Most Sophisticated Video Recorder =-.

  27. I’ve been doing SEO for years now and I believe I like the idea of learning more and more yet inspite of that I wanted to try on the other side of internet marketing and I think Affiliation is something that I would like to try. I would like to see how this blogs will affect the way I think about affiliation (its something vague to my mind still) but considering the fact that I work online I hate to read online for personal purposes.
    Thanks for providing the link to buy that book, I hope my credit card will work there. Share an ebook if you can, I’ll surely print it.

  28. All I want to say is, yes! Yes! Yes! You’re so right. I want to get behind this so much. You speak with so much authority, so much spirit, I feel as though you’ve definitely hit the nail on the head. Good job with this. Please keep brining us more because we need more of your type of blogger.

  29. Good to hear about some reliable and trustworthy affiliate marketers. There are many legitimate super affiliates and I am firmly behind affiliate marketing but there are quite a few people pushing ebooks with dodgy spam type websites which can give the industry a bad name.

    • Hi Richard,

      There are more power affiliates teaching shady methods than ethical methods because, as often happens, it is far easier to make money faster unethically than through consistent hard work.

      I have mixed feelings about those long sales letter sites. They are used because they do work but they have been used by the get-rich-quick ebook sellers for so long that now any site that uses them may be considered dodgy.
      .-= growmap´s last blog ..Freelancers: How to Get More Freelance Work =-.

  30. Great posts! Thanks for the resources, especially the book. I just read an excerpt of Internet Marketing From The Real Experts on Scribd. The book seems very informative. Definitely on my next books to read list. I don’t recognize the names of all of the contributors. But, I do recognize Copy Blogger, Shoe Money, and Supper Affiliate Zac Johnson’s names.
    .-= Dr. Kal@Weight Loss Tips´s last blog ..Seasons 52 – The Healthy Restaurant =-.

    • Hi DrKal,

      I will share more excerpts from that book in my Affiliate Tips Tuesday posts as time allows. There are some excellent tips in the book and some I would not use.

      Many are from very well known marketers and a few clearly have much to say as they have been featured many times.

      The largest drawback to that book is the lack of an index. I hope they consider adding one to future printings. I made extensive notes with page numbers so that I could locate the tips I want to use and share.
      .-= growmap´s last blog ..Freelancers: How to Get More Freelance Work =-.

  31. Thanks a lot for sharing the names of these trustworthy affiliate marketing experts. It seems Adam, Ron and Murray are to affiliate marketing what IMHO Aaron Wall is to SEO. In a world full of self-proclaimed gurus I always try to find the best sources of wisdom, in other words, the ones from which others are regurgitating content over and over. Our main business is about fishing, but I find myself increasingly spending time on the web, and that’s why I’d like to dive into some non-fishing related ventures as a way to use all the knowledge about the web I’m acquiring towards earning some extra income.

    • Hello Bill,

      I do not personally know Aaron and have not been a paid member of his site but I do use his tools and regularly recommend his content. I do believe him to be one of the very best sources of truthful SEO information and there are a TON Of SEO “experts” dispensing disinformation.

      If you have been a paid member I have some questions you may be able to answer. I was hoping you had a blog and would you be interested in collaborating.

      We have some DoFollow CommentLuv KeywordLuv community collaborators in Florida and one that has a fishing charter in Australia.
      .-= growmap´s last blog ..Affiliate Tips Tuesday: Holiday Promotions =-.

  32. I was afraid that all of these marketers were the anything-for-a-buck type. It’s nice to know that there are some honest people in the affiliate marketing arena. I appreciate you putting a name and link with your recommendations. There are so many scammers using derivatives of other peoples names in their website urls that it is difficult to be certain that you are not reading some spammer’s misdirection.

    It’s not so hard to be ethical when you are doing traditional affiliate marketing (ie products and services), but, apparently, the temptation is too great for many who promote internet marketing products. It sometimes seems that everything that comes down the pike is the greatest thing since sliced bread.

    Anyway, thanks for some real direction with this post.
    .-= Keith@Norman Rockwell Art´s last blog ..Apr 14, Girl at Mirror, Norman Rockwell Saturday Evening Post Cover 1954 =-.

    • Welcome Keith,

      Many people whose primary goal is to make money seize on the easiest path and that is selling downloadable products because the commissions are generally 50-100%.

      People interested in affiliate marketing are most likely to come across the pushy marketers selling these how-to-get-rich manuals that recommend strategies like using the names of other famous get-rich-quick gurus. That is why that activity is so pervasive online.

      My hope is to encourage bloggers and affiliate marketers to stop trying to get rich quick and focus on only promoting high quality products and services that they can sincerely recommend.

      Making it easier to locate excellent businesses that believe in customer service will benefit us all and create a stronger economy. I wrote more about that in the post I’ll feature in CommentLuv.
      .-= growmap´s last blog ..Why Marketing is NOT Evil =-.

  33. I really like the fresh take you did on the topic. Definitely wasn’t thinking that when I started off reading. Your concepts were easy to understand that I thought about why I never looked at it before.

    • Thank you Oliviya,

      I suspect that most people – even those who have been involved in affiliate marketing for a long time – do not realize all that is going on behind the scenes and many Affiliate Networks and OPMS (Outsourced Program Managers) prefer it that way.

      It makes it much easier for them to make a lot of money and provides the ILLUSION of affiliate marketing generating more revenue while unethical practices are actually only diverting revenue from other sources and claiming credit for sales they did not actually generate.

      My intention is to make sure ethical people know what sources of information they can trust and how to protect themselves from the bad behavior of others.

      Check out the post I’ve featured in CommentLuv in this reply. It can benefit any business that has a physical address and phone number.
      .-= growmap´s last blog ..Free Business Listings in Local Search Directories =-.

  34. I have only recently started to use affiliate marketing on my blog, I am still learning the process of it all and the ups and downs!

    You offered a nice informative post here. Thanks!

    Warm wishes,

    • Hello epagini,

      Believe me when I tell you that ALL of us are still learning no matter how many years we have been involved in affiliate marketing. The more we share what we have learned the faster we can each find success and the more businesses we can help.

      I visited your site but it isn’t obvious to me what your primary topics are. You may want to add an about page so visitors can find that out easily. Also, just as all sites now have privacy policies it is important that each site also have a disclosure policy to avoid legal issues with the FTC.
      .-= growmap´s last blog ..New Weekly SMM, WOMM, Affiliate Columns =-.

  35. I don’t know much about affiliate marketing but I am trying to learn everything about it so I can earn doing what I love to do.
    .-= Tini @ SEO and Blogging´s last blog ..The Unspoken Rules: Proper Use of Entrecard =-.

  36. Affilaite marketing is one of the hardest part of internet marketing. Until we do not own special strategy, we can not success in affiliate marketing. I always try to learn from the Gurus about affiliate marketing and their success story.
    .-= chandan@work at home´s last blog ..Few quality link can help you for get rank on search engine =-.

    • Hi Chandan,

      What bothers me is that many of the power affiliates are making money by stealing commissions from other affiliates. This makes it even more difficult for other affiliates to earn commisions.

      They also steal commissions they did not earn from merchants. I’ll reveal more about why they are getting away with this behavior in future posts.
      .-= growmap´s last blog ..Free Business Listings in Local Search Directories =-.

  37. Tom Taylor says:

    This links are quite helpful not only for those who have just entered the domain of affiliate marketing but also for those who are already into this domain. As you mentioned in the reply to one of the comments, most of these posts will help in increasing affiliate income.

    • Welcome Tom,

      This series will be focused primarily on teaching ethical affiliate marketing strategies that work. There are plenty of get-rich-quick affiliate training programs but so few that are clear about what methods many would avoid if they knew what was actually going on.
      .-= growmap´s last blog ..New Weekly SMM, WOMM, Affiliate Columns =-.

  38. Great resources Gail, will check them out, everyone wants to be a super affiliate :-)
    .-= JR @ Internet Marketing ´s last blog ..Website Speed Now A Definite Factor in Google Rankings and 12 Tools to Check Site Speed =-.

    • Hi JR,

      My plan is to bring together what all of our collaborators know and then share it with everyone so we can all be more effective affiliates and eventually generate substantial incomes.

      One problem with super affiliates is that many got there by stealing from merchants and other affiliates. What we need is advice from legitimate power affiliates who are ethical.
      .-= growmap´s last blog ..Who Can You Benefit by Sharing GrowMap? =-.

  39. Dennis Edell says:

    Quite helpful since I’m getting more into affiliate marketing myself, but please explain something… “These will be short posts containing tips and links to benefit affiliate marketers and merchants who have or are considering starting their own affiliate programs.”

    I don’t think I’ll be starting my OWN program anytime soon; may I assume from the rest of the article, you will also be providing tips/tricks on the marketing side and not just the program owner side?
    .-= Dennis Edell @ Direct Sales Marketing´s last blog ..WANTED: HootSuite vs. TweetDeck Comparison Guest Post! =-.

    • Hi Dennis,

      Since more of my readers are bloggers than business owners (and many businesses have blogs), most of those short posts will be tips for increasing affiliate income.

      That information is more important to bloggers and understanding it is important to merchants as well.
      .-= growmap´s last blog ..New Weekly SMM, WOMM, Affiliate Columns =-.

  40. Thanks for your recommendations. Affiliate marketing has always been greek and latin to me :( Despite so many readings and numerous experiments I havent gained a single penny/knowledge as well. All efforts were futile :( I guess reading your posts regularly and besides that following Adam, Ron and Murray might be helpful to me. Thanks again for your recommendation. I feel glad for stumbling upon this. Will keep you posted.

    • Hi Alan,

      I have managed to make some money here and there with products related to my sites and especially with magazines (good commissions and who doesn’t like magazines?) and books but I have not focused on making a living at it.

      As I gain experience and know what works I will be sharing that with all my readers. I am convinced that ethical affiliate marketing is important for small and online businesses and bloggers and it will work.

      Do check out the post I’m featuring in CommentLuv in this reply.
      .-= growmap´s last blog ..Free Business Listings in Local Search Directories =-.

  41. With the number of affiliate marketing “experts” out there, it is nice to know who is trustworthy and who is out to just get you to click on more of their own links without any concern on whether it would actually be useful to you or not. Thanks for the recommendations!
    .-= Kristi@Blogging Tips´s last blog ..HootSuite for Blogging – Twitter Management for Bloggers =-.

    • Thank you Kristi,

      Affiliate marketing is like every other type of marketing with participants ranging from highly ethical people like us to the gray to the anything-for-a-buck types.

      And just like everything else in life there are a lot more people who are so highly motivated by money that they don’t think much about the ethical implications of their actions.

      Ron and Adam always think these things through, know all the common tricks and stay on top of the new ones. Every affiliate should read their blogs so they will know what to avoid.
      .-= growmap´s last blog ..Social Media Marketing Monday – SMM Overview =-.

  42. I’m just starting to do affiliate marketing on my blogs — only products I have personal experience and truly like.

    I’ve been quite wary of much of the affiliate marketing world, so I’ll check out these recommendations. I also subscribed to two of the recommended blogs.
    .-= John Soares´s last blog ..Improving An Info Product Website =-.

    • Hello John,

      Being wary is a very good idea. The first two bloggers I recommended are really on top of what is going on and what to avoid while the third is really plugged in to the major Affiliate Marketing circles.

      With Adam being primarily a merchant affiliate manager, Ron being a power affiliate and Murray constantly blogging about what is happening across the Affiliate Marketing community, between the three we have all the bases covered.

      I am always open to hearing about others who have experience and expertise. There are many who do things I would never recommend and would not do.

      My readers should not be surprised if many famous affiliate marketers are conspicuosly absent but given the huge number of affiliate marketing related bloggers it can not be assumed that anyone is not ethical simply because I have not mentioned them.

      If you need to know about anything that is related to a specific individual ask me via the contact information.

      If you have a question about a specific strategy that can be asked and discussed in the comments so everyone benefits.
      .-= Gail @ WOMM´s last blog ..Merchant Affiliate Management Tips =-.

      • Thanks Gail.

        For every product or service, including information products and anything sold by an affiliate, I always ask:

        1. Is there real value in this product or service? Will purchaser’s lives be improved?

        2. Is there complete honesty about the product or service?
        .-= John Soares @ Selling Information Products´s last blog ..Improving An Info Product Website =-.

        • Thanks John,

          Those are good tips we can all use to decide what is worth promoting. One of the major money-makers for the MMO crowd (Make Money Online) are ebooks on how to make money online.

          I hope potential buyers realize it is best to find one “guru” whose ethics and style most closely match your own and actually DO what they recommend. I suspect many are still stuck in the “read everything and do nothing” mode.

          One reason that happens though is the many information sources that tell you WHAT to do but never reveal HOW to actually do it! (That is not the reader’s fault – it is the author’s – and it might be intentional so you will keep buying more ebooks trying to find out.)

          I once did a post on the best Make Money Blogging resources to make it easier for people to find the real deals. I just looked at that page and see that I could do some more culling of MMO people I don’t really recommend any more.

          I also think I may have missed one or two. I’ll have to think about that later. Still, it is a pretty good post.
          .-= growmap´s last blog ..Social Media Marketing Monday – SMM Overview =-.

  43. sliding shelves Greenville says:

    THANK YOU for this! There are so many affiliate marketing gurus out there who claim to be the best but I’m old school I guess – I want a guru who achieved results the hard way and the right way. Heading over to their blogs now.

    • You’re very welcome. The problem with gurus is that many of them advocate methods that I for one would never apply. Because of this I believe it makes more sense to seek out and read only those who ethics are most similar to yours.

      That will ensure that you don’t inadvertantly do something (because you didn’t realize the down side and they won’t tell you) that you will later regret.

      Many imply (or outright lie) about having more success than they actually have so they can sell ebooks which are the true source of most of their income.

      If they are famous enough they will do anything to drive up their traffic numbers so they can sell more advertising and that is the other primary source of their income.

      For those of us who will not do those things, reading them and considering their methods will never make us any money and only serve to delay us from implementing ethical strategies.

      Be sure to check out the information about getting your free Local Search Directory listings in major sites like Google Maps, Yahoo Local, Bing, SuperPages, etc. Complete information in the post I’ll use in CommentLuv in this reply.
      .-= growmap´s last blog ..Free Business Listings in Local Search Directories =-.

  44. If you are a UK affiliate, I recommend you go to the Affiliates4u forums: not only is it a good source of information, but most of the affiliate managers from the online retailers post on there, so you get access to people from the other side (the retailer). I’ve personally found it’s quicker asking them questions there about their programs than to email them directly.

    • Welcome teatree,

      Thank you for sharing that tip with my readers. There are links to the major affiliate marketing forums, power affiliates, affiliate marketing blogs and many more resources specifically about affiliate marketing at the second link mentioned in this post: Gift Affiliate Program .

      That post has comprehensive links to a huge number of affiliate marketing related sites. This post are those I personally recommend so I did not mention forums as they obviously will contain advice from both ethical affiliate marketers and those whose tactics I would not condone.

      Many power affiliates make money at the expense of others. Many recommend anything for a buck. Making money with affiliate marketing ethically is a greater challenge and – for those who value their reputations – an important one.
      .-= Gail @ Support Small Businesses´s last blog ..Social Media Marketing Monday – SMM Overview =-.

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