How effective are Facebook advertisements for expanding your business?
More than you can possibly imagine.
The Advantages of Facebook
Facebook ads cater to a huge audience: global estimates of daily Facebook users total 1.6 billion. Within this staggering amount are people who would potentially be interested in what you have to offer.
Let’s not forget that users typically spend 50 minutes to an hour on social media platforms. These platforms include Facebook, raising the chances of users viewing your ads. Facebook’s impressive refined targeting options also boost the likelihood of people seeing you. You can put your ads in front of the right people at the right time.
Get people’s attention
Unlike on Google Search, on Facebook you don’t need people to search for you manually. Target your customers by their locations, demographics, interests, favourite Facebook pages—the options are endless.
There are many ways to get a user’s attention. You can write compelling ad copy or use mind-boggling statistics to get your point across in an impactful way.
You can add additional, striking call-to-action (CTA) buttons to increase your click through rate (CTR). Or you can use a variety of images, text, colours, and fonts that best draw the interest and attention of your customers.
These features should be engaging enough to prompt users to click on the ad, get directed to your site, and take an action. Such actions might include registering as a member or making a purchase, whether big or small.
Be smart with your design
With so many choices for your ad types, how do you know which are the most effective? Make use of Facebook’s targeting options and try different ads, noting those that generate the best results.
Like with Google ads, relevance is key to winning in the world of Facebook advertising. Success means more than having ads that are attractively designed. Experiment with different ways to make your ad as distinguishable, relevant, and useful as possible.
Remember that users have little patience. If you have poorly designed, irrelevant ads, they will simply scroll past them and never look back. So understanding your users is of utmost importance.
Focus on conversions
The beauty of Facebook is that you can integrate it with any other marketing platforms, such as your website, email, Instagram and Twitter. As a business, you want your top marketing objectives to be directing people to your website and increasing sales conversions. Therefore, don’t be so concerned over your Facebook ads’ likes and shares. Concentrate on your conversions instead.
Ultimately, those who gain the most from Facebook are those who have original, outside-the-box ideas. They come out with attention-grabbing ads that compel users to take action.
For more examples and information on building a profitable Facebook ad campaign, visit https://icecube.asia/facebook-advertising-to-generate-leads-sales-for-small-businesses/.
Ted Chong
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Yup, it still boils down to understanding your market and being creative in capturing their attention.
The Facebook Insight tool is tremendous for narrowing in who is clicking through and who is engaging. I think Facebook marketing is far better value for dollar than Google adwords in 2017. Especially if you want to scale it
Oh yea Kael, I had a great time using the Insight tool. As for Facebook vs Google, I guess it still depends on the type of business as well as offer being promoted, but agree that scaling is best done with Facebook.
Thanks for share…verry informative,and i am using facebook page with promotion my business.
I am want you look and read my blog.
Rudy Kurniawan would love you to read ..Peony Mansion
Thanks Rudy
Awesome infographic! Facebook is indeed very impressive when it comes to ads. Thanks for the tips Ted!
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Thanks Emmerey! Yes, the opportunity for advertisers is tremendous.
HY!
Thanks for sharing your experience….you complete showed us about Facebook advertisement and how to create it better…and …..
Thanks Riya
Thanks for the blog……really interesting and helpful ideas for Facebook marketing….and how to grow it quickly and easily….we can do editing as we want…….
Thanks Atul
Hi Ted, thanks for infographics. I personally find Facebook the least effective platform for digital marketing. Twitter is great. Google+ is picking up BUT the very underrated Pinterest is the most effective platform. We’re getting 200+ referral clicks monthly just from Pinterest campaign
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Thats great. Ya, different businesses will find different platforms more useful. Thanks Oleg
Hi Ted. Hi Gail.
I’ve recently started advertising on Facebook. This infographic is and your tips are spot on! Definitely saving this for future reference. Thank you for sharing it with us!
B
Bren Pace would love you to read ..The Secret to Freeing Your Creative Mind
Thanks Bren ! Glad you found it useful
I have a site, and I am using a facebook page with promotions to grow my social network. And yes, it does really work well. Thank you for the excellent post.
Very informative post. You pointed out all the loopholes that we can make use of it on Facebook.
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