Murray Newlands monitors social media buzz surrounding Earth Day 2012. Earth Day is an environmental holiday that has been celebrated by the UN since 2009, but its inception predates that by a long shot. Every April 22nd, public officials give speeches praising the environment and environmental groups raise awareness for environmental stewardship. For much of its history, however, brands have tried to co-opt it so that they could be associated with environmental activism and improve their image:
Earth Day 2012 Social Media Buzz
This Alerti graph shows the buzz on social networks surrounding 2012 Earth Day:
Graph by Alerti social media monitoring tool.