Restaurants have traditionally used printed menus and posters to advertise their food. Some fast food and takeaway restaurants use static backlit menu boards. However, digital signs offer so much more.
Many major restaurant and fast food chains such as Burger King and McDonalds have jumped on the bandwagon and seen a huge increase in sales since installing digital signs. Here are 10 reasons why digital signs are ideal for restaurants:
1. Transform the dining experience
Having digital signs completely transforms the dining experience for the customer. It changes the way they see the food and consider their dining options.
It’s not just about reading a bland menu, they can
actually see what their food is going to look like.
2. Make food look more appealing
There are so many restaurants with extremely unappealing posters and tacky static menu images. When you walk past these places instead of being drawn in you are often put off.
Making your food look appealing is crucial if you want to entice people and get them to buy your food. With digital signs you can really make your food come alive and get it to look visually appealing.
3. Attract customers from the street
What you ideally want is for people to be walking past your restaurant and see how mouthwatering your food looks. When you are hungry it is extremely difficult to resist going in to a restaurant when you see a sign showcasing delicious food.
With so much competition these days from the millions of restaurants and food outlets you need to find a way to stand out from the crowd. According to Digital Signage Today:
“Unless you live in a cave and hunt dinosaurs for your daily nourishment, you likely have been mesmerized by a dynamic menu board at some point in your search for food this week.”
4. Influence buying decisions
Do you have a specific selection of dishes that you would prefer to sell? Customers can choose what they want from your menu, but they will certainly be influenced by the dishes you carefully select to go on your digital signs. You can gently persuade customers to choose dishes that offer you a better return on investment.
Most restaurants make the majority of their money from the drinks they sell. Digital signs can also entice customers into buying a nice refreshing drink when they might otherwise have opted for tap water.
5. Interactive dining
If you want to take your signs to the next level, you can get people to interact with them while they are dining. For example, they might be able to place their next order, make comments about the meal, or request images of potential options for their next course. Tom of digital signange company Allsee-Tech said:
“Create a new dining experience that sets you apart from your competition so that customers will remember you.”
6. Social dining
You can promote your social media channels such as Facebook, Twitter and Pinterest on digital signs. People could even upload images of their tasty looking food to social media sites which is great for brand awareness and attracting new customers.
7. Efficient use of space
You can display several different slides on one digital sign. The images and messaging can be programmed to change constantly. This takes up little space in your restaurant. If you have posters up and display boards you may find you are limited by space.
8. Showcase the latest promotions
Got any amazing offers or special promotions? You can show customers exactly what they are using your digital signs. For example if you have a two for one offer or a special set menu you can advertise this via your digital signs.
9. Capture and retain attention
One of the key benefits of these types of signs is that they don’t just attract attention, they retain it. People are only likely to look at a traditional print poster once and then move on. With digital signs you can keep customers interested by showing them different options.
10. Reduce printing costs
If your menu changes regularly and you have to promote different deals every week this can get very expensive if you have to constantly print new material. With digital signs you don’t need to worry about printing and distribution costs.