Creating videos is not as challenging as you may think. It is actually fairly simple using free or very inexpensive tools. I use the pro version of Screencast-o-matic.com costing only $15/year.
If you’re serious about your videos, you don’t want to stop with just creating them. By creating an analytics dashboard specifically for your videos, you can find out what your viewers watch and when they stop watching so you can improve them.
Improving Your Videos
Really want your videos to go viral? You’ll want to check video statistics to see how many are watching them and whether they watch the entire video or not.
If you notice that many stop watching at the same place in a video, check to see what you are doing in that specific spot. Make a note to yourself to improve that part of your presentation or avoid whatever happened during that part of your video.
Sometimes you may not want to change – knowing that your message is only for a select few. But if maximum time watched is your goal, anything you can identify and change can improve your results.
Although YouTube provides analytics, Ileane Smith @BasicBlogTips recommends using a free Cyfe dashboard as an easier method. She demos how in this video:
- Cyfe makes it easier to track the performance of a specific video
- How to add YouTube related widgets
- Demographics / top countries
- Views / Likes / Comments / New subscribers
- Average view duration
- Top 10 videos
You can read more about creating your Cyfe dashboard in Ileane’s post How to Get More Views on YouTube with Better Analtyics. In her post, Ileane quotes a slideshare that illustrates why we should make the time and take the effort. Here are just three stats showing how powerful and important video is today:
82% of the Internet watches online videos ~ Studies show that more that 64% of people are more likely to make a buy after watching an explainer video ~ 75% of executives watch online video.
When I want to know more about any online solution or product, the first thing I do is look for a video. Videos are the best way for me to grasp the big picture and understand how to use a tool. Often, the best videos are created by users.
Creating videos showing how to use a popular tool or type of software can put your blog on the map quickly. Where the viewer most likely never heard of you, they may be actively searching for an effectively marketed solution you use. Your video could end up ranking on merit and bring you instant visibility.
This SlideShare provides a more compelling argument regarding why every business and serious blogger should be focusing on videos: