The owner of a really large newstand in Dallas (huge – more like a book store) told me he was doing a booming business after buying it from the former owner who went under.
Why? SIGNS. The store was tucked way back in a strip center on a VERY busy major thoroughfare. No one knew it was there. So he added a big vinyl sign the length of the frontage plus a strobe light to get attention and a sign out by the street.
He turned a failing business into probably the largest place to buy newspapers from across the country and magazines in Dallas. So don’t ignore this simple tip: get signs and USE THEM. Find out in this post how to take care of them so they last.
CUSTOM VINYL SIGNS
Investing in durable high quality banners and signs is a natural choice for business owners, events planners, political candidates, social boosters, and anyone else with a message to promote. These signs are affordable to produce and will stand up to virtually all weather conditions without fading or cracking. A single vinyl sign can be used over and over again; this one time investment really pays off.
Because the signs you buy for your business or organization represent an important investment, it is important to get as much use out of them as you can.
A banner’s usefulness can be increased by making certain design
choices before the sign is even made. Proper storage and care
will also greatly prolong the useful life of your new vinyl sign.
Design with Long Term Use in Mind
Dated information is the single element that is most likely to ruin a sign’s long term usefulness. If an event takes place on a recurring basis there is no need to include specific dates. At most, include the month that the event takes place in but leave off the day and year since these will only be relevant one time.
Many large signs include contact information such as mailing addresses and phone numbers. If possible, use contact information that is not likely to change. Even though an individual may opt to handle inquiries generated by the sign, listing personal numbers is not a good idea. Personal numbers are likely to change; in just a couple years your sign may be outdated simply because the wrong phone number is listed.
Consider using contact information that is specific
to the group instead of to just one person.
This will provide a more stable means of contact and will prevent information from becoming outdated as soon as someone moves away or changes email accounts.
Leave Room for Flexibility
You can avoid “painting yourself into a corner” and still impart all the information you need to share simply by leaving a little extra room on the sign. On the line where information like dates and times would be, simply leave a blank space. You can adhere a temporary sticker to the sign with the relevant information before the event takes place and then remove the sticker after it has passed.
Ask the business who initially customized your banner for you
to create a sticker that reflects the up to date information.
It is much cheaper to purchase a banner-friendly sticker or flexible sign to add to the banner than it is to keep buying new banners every time the information changes.
Taking Care of Your Investment
Under normal conditions your vinyl banners will require very little care. To clean the sign, simply wipe the surface with a damp cloth. A little dish soap can be added to wash water to scrub away grease spots or caked on dirt. You can also spray the sign with water using a standard garden hose.
When you are ready to store your sign, first remove any ties that were used to fix it to a frame. Second, wipe the sign clean. When it is dry, roll it up around a rigid tube (such as a PVC pipe or cardboard tube). Use rubber bands or string to secure the sign to the tube. Store upright or on its side, taking care not to place anything heavy on top of it. With a little care you can preserve your vinyl signs and banners for many years.
Latest posts by Gail Gardner (see all)
- Top Challenges Facing U.S. Small Businesses in 2017 [Infographic] - January 19, 2017
- How to Interact with Passionate Shoppers in G+ Communities - November 27, 2016
- Dominate Search Engines | Skyrocket Your Page Views Black Friday, Small Business Saturday, Cyber Monday 20% OFF Sale - November 25, 2016