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3 Reasons Bloggers Should Create & Sell Their Own Products

February 27, 2014 By Andy Nathan 59 Comments

Create your own products to monetize your blog
Custom Image by NewHorizons123.com

For many bloggers, monetizing can be quite a pain. It’s no easy task to regularly create and share high quality content, keep your followers engaged, build your own mailing list, and cultivate a steady stream of traffic.

Despite the difficulties that come with monetization, there’s one surefire way to make sure that you’re generating revenue from your blog—start creating and selling your own products. Here are three reasons why:

  • Knowledge Sells—

When it comes to selling products and/or services online, nothing generates more sales than knowledge or information-based products. The Internet is a giant encyclopedia that people use on a daily basis to find information, learn new skills, and/or solve their problems.

If you’re able to provide your visitors with a resource that caters to their needs and gives them information that helps them in some way, you can guarantee that your blog will start bringing home the proverbial bacon.

Your knowledge is not a finite resource and you can always learn and create more content that helps people. This is a great way to ensure that your followers have a reason to keep coming back to your site and spending money or helping you generate ad revenue.

  • Grow Your Audience—

Having your own product is a great way to get your name out there and generate exposure for yourself and your site. Why? Because not every blogger has their own product or service.

A great example of somebody who has amassed a huge audience and made a living from creating his own products is John Chow. By creating his own informational products and promoting them on his blog, he took JohnChow.com from $0 to $40,000 per month in just two years time.

If John didn’t have his own products that helped people learn new skills, he wouldn’t have been able to grow an audience of this size and generate that much revenue, plain and simple.

  • Build Your Reputation—

There are many aspects at play when it comes to running a successful blog and being able to generate income from it, but one of the most important parts of the equation is your reputation. People will come to your blog because they trust you and the information that you’re providing them.

A great way to build upon that trust is to provide your followers with a great product or service that is unique, original, and is valuable to them. Giving your followers a one of a kind product will not only help you become an authority in your space, but it will also help you grow the reach of your blog, and the earning potential of your site overall.

If you’re a blogger looking to monetize your site then creating and selling your own products is a great way to do it. Make sure that whatever you are offering your followers provides them with value and is of top notch quality and you can almost guarantee that you will meet your monetization goals.

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Andy Nathan

Are you stressed out with using social media and blogging? Need some help from a professional, who actually has spent time in the trenches helping entrepreneurs with their online marketing strategy? Then connect with me on my blog or on Google+.
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Latest posts by Andy Nathan (see all)

  • The Future of Search Optimized Content - September 2, 2014
  • 3 Reasons Bloggers Should Create & Sell Their Own Products - February 27, 2014
  • How To Find Quality Writers For Your Blog: 5 Stategies - November 21, 2013

Filed Under: Blogging Best Practices Tagged With: create products

Comments

  1. Shreya says

    June 7, 2017 at 1:35 pm

    Bloggers who can not create products of their own alone can join in a group project. I’m contributing an article for a group ebook next month. Or they can be affiliates and offer products others create. Or they can offer their services. Those are the three primary paths to monetization.

    Another is to build a targeted audience so that others who want to reach that audience would be willing to pay for advertising or sponsored posts.

    Shreya would love you to read ..Watch Tubelight Full Movie Online FreeMy Profile

    Reply
  2. Kim John says

    April 22, 2017 at 2:32 am

    Good strategy indeed, Once your audiences follow your blog, you can surely sell your products to them. Great info. thanks for sharing.

    Reply
  3. Nikita says

    February 13, 2017 at 1:11 am

    @admin

    Selling through blog is very new concept of blogging. Great post for every blogger.

    Thanks for sharing this lovely article.

    Reply
  4. david daniel mark says

    January 14, 2017 at 11:06 pm

    i love that idea but for now my blog is only a month old, so i still want to build more audience

    Reply
  5. Manidipa says

    July 11, 2016 at 9:25 am

    Hi Andy,

    I agree with all the reasons you have given for creating one’s own product. But, it’s not an easy job for many. However, it’s just a matter of taking the pain and the results can be overwhelming. Thanks for the share.
    Manidipa would love you to read ..5 Paypal Security Tips to Safeguard it from HackersMy Profile

    Reply
  6. Kanga Roofing says

    December 7, 2015 at 8:00 am

    This is a great reminder to keep on trying to be innovative and unique with blogging! Thanks for the interesting read.

    Reply
  7. Geoff says

    March 25, 2014 at 1:48 am

    Great post Andy. I agree that having high quality content, ebooks, videos, or other work is definitely the most important thing. It will help build your reputation and monetizing it can follow once you have grown your audience. We work with thousands of bloggers and solopreneurs. One of the common biggest challenges they face is with how to grow their audience. Do you have any suggestions or tips we could share with them Andy or Gail?

    Reply
  8. Ed says

    March 25, 2014 at 12:12 am

    Selling your own product is definitely the way to go provided you can provide a unique, quality product. I have a few sites that I monetize in different ways; however, the one I sell my own product on is my best source of revenue.
    Ed would love you to read ..Tax Liens – Frequently Asked QuestionsMy Profile

    Reply
  9. Dether Sol says

    March 24, 2014 at 9:34 am

    There will be always who know less than you in particular topic. So if you know how to pass your knowledge in a right way, and you have a good reputation, there is no excuse to don’t earn on it!

    Reply
  10. Alex M says

    March 23, 2014 at 2:03 pm

    Interesting. Too bad that today the creativity is more and more stopped and censored…

    Reply
  11. Rohit Dubey says

    March 23, 2014 at 2:58 pm

    Most of the my friends sell products online and this really helps make online reputation and authority and this is what helps these days.
    Rohit Dubey would love you to read ..How To Root Nexus 4 EasilyMy Profile

    Reply
  12. Enrique Vega says

    March 20, 2014 at 10:04 am

    I agree with Andy, 3Cs plays an important role in selling your product through blogging, i.e. Content, Context and Commerce, and it will drive more traffic with the use of all above tips which you’ve shared. Really helpful Article!

    Reply
  13. Avinash Kumar says

    March 19, 2014 at 8:14 am

    Well if you really want good amount of returning visitors, then you must sell quality products. Very nice and informative content on this website. Bookmarked your blog.Regards.
    Avinash Kumar would love you to read ..Ragini MMS 2 Friday Earnings Prediction| Opening Day Exact CollectionMy Profile

    Reply
  14. Sagar Nandwani says

    March 18, 2014 at 7:25 am

    Sir I like this post “3 Reasons Bloggers Should Create & Sell Their Own Products”.
    Really fabulous and informative article.
    Thanks for sharing this wonderful post.

    Reply
  15. Naqash says

    March 16, 2014 at 3:21 pm

    Selling your own product is best way of income. Why should we work for someone else while we can create and sell our product.
    Naqash would love you to read ..Top templates for Blogger 2014My Profile

    Reply
  16. Jossef says

    March 15, 2014 at 7:11 am

    when someone reach the level of creating a high quality product, i think he will already be an authority and have a great reputation online. Selling or even giving a way your own products is one of the best strategies to grow an online business, and put your signature on the online business world
    Jossef would love you to read ..How To Earn Money OnlineMy Profile

    Reply
  17. Sagar says

    March 14, 2014 at 10:38 am

    Nice and informative postSelling your own particular item positively is the best approach to go and you will delight in that more than working for another person and an extraordinary method for expanding your pay. I will attempt and execute this thoughts to offer item on my blog and website. This is an extraordinary post for all bloggers and writers.Thank you for sharing
    Sagar would love you to read ..How to Overcome Fear of MeetingsMy Profile

    Reply
  18. imran says

    March 13, 2014 at 10:31 am

    Great share Nile , really an informative post , pretty interesting to read too ..Thanks for sharing with us
    imran would love you to read ..Lauching Soon…My Profile

    Reply
  19. Gautam says

    March 12, 2014 at 7:10 am

    Creating and selling your own product can really increase your audience and as well as increase your reputation and this can help you in your future online business.
    Gautam would love you to read ..Download WhatsApp For Pc,WhatsApp For Windows 7/8/XPMy Profile

    Reply
  20. William B. says

    March 12, 2014 at 1:23 am

    Andy, I like how your article is so easy to understand and pleasant to read. And you\’re absolutely right, good knowledge in your products and good reputation are important tools for bloggers which makes blogging a great monetizing strategy.
    William B. would love you to read ..Tips for Growing Your Online BusinessMy Profile

    Reply
  21. calin says

    March 11, 2014 at 10:35 am

    “Your knowledge is not a finite resource and you can always learn and create more content that helps people. ” great motivational quote right there!
    Not only for blog writing but for other aspects of life. Keep learning, keep growing, eh?

    Reply
  22. Brian Jones says

    March 10, 2014 at 12:46 pm

    Hi i agree with you totally on this matter in the past i have tried selling other peoples products but could not find the passion and knowledge to drive in the sales.

    You have great knowledge on your own product and can sell it so much better on the net .

    Thanks great Read !!!

    Reply
  23. Jordan says

    March 9, 2014 at 8:52 pm

    Knowledge does indeed sale Andy. Bloggers will come to point where they have to decide if they should keep blogging. Given the time it requires, they might feel the need to monetize. Selling your own products does require more time. But you can make more money in the long run.

    Reply
  24. Wally says

    March 8, 2014 at 6:49 pm

    Thanks a lot Andy I totally agree with you Selling your own product truly is the way to go and you will enjoy that more than working for someone else and a great way of increasing your income.
    Wally would love you to read ..No ListingsMy Profile

    Reply
  25. Rajesh Kumar says

    March 8, 2014 at 2:09 pm

    Well Said Andi,You just can’t rely on one source of income for your blog.I too have created a small e-book of just some very good internet marketing resources/links and selling it on Amazon for just $2.99, However just 7 copies have been sold so far but I’m also preparing something bigger and better,Anyway, thanks for this really nice article.
    Rajesh Kumar would love you to read ..Comparing the 3 Best Outlook PST Recovery SoftwareMy Profile

    Reply
  26. Soussi says

    March 8, 2014 at 10:43 am

    Absolutely right, I made a lot of money last month by selling my own made products on my blogs.It’s very profited money and easily made.
    Soussi would love you to read ..Download IDM FullMy Profile

    Reply
  27. Alex M says

    March 7, 2014 at 3:48 pm

    Well if you want to physically make something then there’s always Etsy – a very good way to have a mini business on the go based around your skills.

    Reply
  28. Pradeep Kumar says

    March 7, 2014 at 12:13 pm

    John Chow is a prominent name in the world of blogging. I am a regular reader of his blog. In the row of \”selling Knowledge\” writing an ebook based on knowledge and selling it via blog is a good idea. These days most of the bloggers are doing this. However, it need good reputation of our blog and visitors\’ faith that we are not cheating them and providing something useful.

    Reply
  29. jason says

    March 5, 2014 at 11:27 am

    I like the idea of selling your own product but in my opinion this also applies to idea or way of looking at things. As a photography company specialized in weddings we find it is not only the products we sell but the way we sell the story. From my experience this is what makes it or breaks it in terms of a client booking us or not.

    Reply
  30. Evina says

    March 5, 2014 at 5:22 pm

    I agree with you. But I can’t Create and Sell Products by myself 😀
    Evina would love you to read ..Nike Air Max 90 running shoes ReviewMy Profile

    Reply
  31. Alex says

    March 5, 2014 at 4:56 pm

    This is a great article, and I am glad I came across JohnChow.com a while back and saw that creating your own product is a heck of a lot easier to monetize than attempting to sell someone else’s product that I may never use, see, or experience. My problem is finding a way to develop a product, or information, that people don’t already have on the internet.
    Alex would love you to read ..Great Places to Eat in GreensboroMy Profile

    Reply
  32. Daralin says

    March 5, 2014 at 8:50 am

    Building reputation is not that easy, but if you can make it, you can grow your audience too. Some audience look for bloggers that had already gain reputation and have the knowledge on their own products and the services they offer.
    Daralin would love you to read ..Choosing Constructive KPIs: The Ultimate B2B Marketing CriteriaMy Profile

    Reply
  33. Crystal Allen says

    March 5, 2014 at 7:13 am

    The strategies define in this article are really very helpful for product selling.

    Reply
  34. Crystal Allen says

    March 5, 2014 at 7:12 am

    The strategies define in this article is really very helpful for product selling.
    Crystal Allen would love you to read ..Direct Mail Can be More Effective When Used in Conjunction with E-MailMy Profile

    Reply
  35. James Frost says

    March 5, 2014 at 6:20 am

    Selling my products will help me more as I know what i’m selling, so no difficulties in that case.Money will come easily than selling someones else products as no shares in that.I loved your article.
    James Frost would love you to read ..Sony Smartband & Xperia Tablet Z2My Profile

    Reply
    • Andy Nathan says

      March 5, 2014 at 3:25 pm

      James,

      You can make money with other people’s products as well. However, having your own gives the leverage that affiliate marketing alone does not provide.

      Andy
      Andy Nathan would love you to read ..The Six Insider Secret’s Of Contagious ContentMy Profile

      Reply
  36. Salvador says

    March 5, 2014 at 11:24 am

    “Your knowledge is not a finite resource and you can always learn and create more content that helps people. ” great motivational quote right there!
    Not only for blog writing but for other aspects of life. Keep learning, keep growing, eh?

    Reply
  37. John Peter says

    March 5, 2014 at 8:32 am

    Knowledge is must. If you’ve got full knowledge about what you’re writing or doing on your blog then you’ll easily grow your audience as daily users.

    Reply
  38. Ahsanul Karim says

    March 5, 2014 at 6:21 am

    Yes I agree with every aspect that you mentioned in the post but selling someones product is not a bad job as some extra cash can be good.
    Ahsanul Karim would love you to read ..Facebook New Feature – Show All Admins Name Who Post In Facebook PageMy Profile

    Reply
  39. Priya Agarwal says

    March 4, 2014 at 6:41 pm

    Hii Andy, selling our own products is a good idea but it needs investment and also require patience. The points you mentioned will surely help but right now I\’m just saving money which I can use as investment in future. May be I\’ll move into this business. 🙂
    Priya Agarwal would love you to read ..Snapchat for PC Download – Windows (XP/Vista/7/8) & Mac Computer TutorialMy Profile

    Reply
    • Andy Nathan says

      March 5, 2014 at 3:50 pm

      Priya,

      No one is saying that creating your own products happens immediately. I agree with you that you should have an investment in your product, but the key to any product is that you take action. Without that, no product will succeed.

      Andy
      Andy Nathan would love you to read ..Comment on I Think Google Wants To Kill The Search Engine by By Andy NathanMy Profile

      Reply
  40. ABDUL GHAFFAR says

    March 4, 2014 at 3:31 pm

    yes for this we will make a healthy and better blog then other.this is a great post for all bloggers and writter.
    ABDUL GHAFFAR would love you to read ..Why should I use field management software?My Profile

    Reply
  41. Ella Rich says

    March 4, 2014 at 6:43 am

    Great strategy.Blogs can be a great tool for advertising Ad, Services & associate products.we should understand and know about our target market audience.Thanks for sharing this blog.

    Reply
  42. Gary Starkman says

    March 3, 2014 at 7:54 pm

    Selling your own products is definitely the best way to go. You never want to have to work for someone else when you can just work for yourself.

    Reply
  43. Diego Gualdoni says

    March 3, 2014 at 1:47 pm

    I agree with you, completely. Infact, once I started selling my own course my income has literally tripled. This is a great post to read, but most of all to put in practice. Thanks.
    Diego Gualdoni would love you to read ..Come guadagnare di più con Adsense: trucchi e suggerimentiMy Profile

    Reply
  44. Aditya kumar says

    March 3, 2014 at 6:18 pm

    These three are some of the knots and bolts that a blogger should mull over why and how to put on the market their own products. This post will be benefited by countless people, personally me. I am planning to create a small business, but I have to plan, to seek out, to gather information and guides on how to make it possible and fruitful.

    It is an offline business; the first number taught me that I have to cater to their needs though. Thanks for this!
    Aditya kumar would love you to read ..MPPSC Veterinary Asst Surgeon Recruitment 2014 http://www.mppsc.nic.in Online Apply ApplicationMy Profile

    Reply
  45. rakesh kumar says

    March 3, 2014 at 1:32 pm

    Dear Andy, thought it is a good idea to sell your own product but if you are not able to accumulate your idea /niche or targeted audience, i am sure you are not going to make any sale at all. right now i am selling niche wordpress themes from my blog and i know- though there is a limited audience out there for my products but whenever they come on my site they surely buy something from my site.
    rakesh kumar would love you to read ..How to manually update WordPress using FTPMy Profile

    Reply
    • Andy Nathan says

      March 5, 2014 at 4:09 pm

      Rakesh,

      Absolutely agree with you that you need a targeted market. That takes time. The ideas here will help you get there with less stress.

      Andy
      Andy Nathan would love you to read ..The Six Insider Secret’s Of Contagious ContentMy Profile

      Reply
  46. Andy Nathan says

    March 2, 2014 at 3:51 pm

    Gaurav,

    Building your reputation is essential for creating products online. The more you build your reputation, the more you will be able to increase your sales as a blogger/product creator.

    Andy
    Andy Nathan would love you to read ..The Six Insider Secret’s Of Contagious ContentMy Profile

    Reply
  47. Tauseef Alam says

    March 2, 2014 at 5:50 am

    Hi

    I always want to build my own product for my blog but still couldn’t figure out the right idea for the product. Hope soon i’ll start working on my product.
    Tauseef Alam would love you to read ..Arvixe Coupon Code 2014My Profile

    Reply
    • Andy Nathan says

      March 2, 2014 at 3:45 pm

      Tauseef,

      Work on something fits with your personality, likes, interests. Then think about what your prospective clients need.

      Andy
      Andy Nathan would love you to read ..The Six Insider Secret’s Of Contagious ContentMy Profile

      Reply
  48. Kaloyan Banev says

    March 2, 2014 at 8:07 am

    That the right way for success. Though I think many bloggers create their own ebooks, DVDs, majority doesn’t sell anything. On the other hand, many are successful selling services.
    Kaloyan Banev would love you to read ..WebmaisterPro on SoftLayer Server and New FeaturesMy Profile

    Reply
    • Andy Nathan says

      March 2, 2014 at 3:36 pm

      Products definitely make it easier to increase your income.
      Andy Nathan would love you to read ..The Six Insider Secret’s Of Contagious ContentMy Profile

      Reply
  49. Rohit Gahlawat says

    March 2, 2014 at 5:27 am

    Knowledge is must. If you have full knowledge about what you are writing or doing on your blog then you can easily grow your audience as daily users. And your reputation automatically increase if you are helping them and providing new products as you said. This is a great post. Thanks.
    Rohit Gahlawat would love you to read ..Install WordPress manually using cPanel – The Easiest WayMy Profile

    Reply
  50. Holly Martin says

    February 28, 2014 at 10:37 pm

    Andy, thanks for a great, short article. Inspiring, too. I’m going to check out John Chow’s site and products now.
    Holly Martin would love you to read ..Additive manufacturing: 3D printers and much moreMy Profile

    Reply
  51. Anas Shad says

    February 28, 2014 at 12:15 pm

    Although I do believe in your ideas, but creating a product of their own is not everybody\’s cup of tea. You need to have a particular amount of expertise on any subject if you need a product of some standard. For most of the newbie bloggers, this is not the case. I\’ve seen a lot of bloggers who couldn\’t even write proper English.

    Reply
    • Gail Gardner says

      February 28, 2014 at 10:57 pm

      Hello Anas,

      Bloggers who can not create products of their own alone can join in a group project. I’m contributing an article for a group ebook next month. Or they can be affiliates and offer products others create. Or they can offer their services. Those are the three primary paths to monetization.

      Another is to build a targeted audience so that others who want to reach that audience would be willing to pay for advertising or sponsored posts.
      Gail Gardner would love you to read ..Bloggers Hiring Bloggers: Kinds of Work You Outsource or Get Hired to DoMy Profile

      Reply
  52. Glenn David says

    February 28, 2014 at 9:39 am

    Like the Joker said, if you’re good at something then don’t do it for free. I’m really inspired to start working and somehow find the product which I can sell off. Thanks Andy.
    Glenn David would love you to read ..Top 20 Women’s Day Messages to Share on WhatsApp, Facebook and TwitterMy Profile

    Reply
  53. Gaurav H says

    February 28, 2014 at 8:16 am

    i do agree with you that we must sell our own products instead of selling products of someone else. but for that we have to make a healthy reputation of our brand so that people can trust us. i also like your point that knowledge based products can be sold easily over net.

    Thanks for sharing your knowledge.

    Reply

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