For many bloggers, monetizing can be quite a pain. It’s no easy task to regularly create and share high quality content, keep your followers engaged, build your own mailing list, and cultivate a steady stream of traffic.
Despite the difficulties that come with monetization, there’s one surefire way to make sure that you’re generating revenue from your blog—start creating and selling your own products. Here are three reasons why:
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Knowledge Sells—
When it comes to selling products and/or services online, nothing generates more sales than knowledge or information-based products. The Internet is a giant encyclopedia that people use on a daily basis to find information, learn new skills, and/or solve their problems.
If you’re able to provide your visitors with a resource that caters to their needs and gives them information that helps them in some way, you can guarantee that your blog will start bringing home the proverbial bacon.
Your knowledge is not a finite resource and you can always learn and create more content that helps people. This is a great way to ensure that your followers have a reason to keep coming back to your site and spending money or helping you generate ad revenue.
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Grow Your Audience—
Having your own product is a great way to get your name out there and generate exposure for yourself and your site. Why? Because not every blogger has their own product or service.
A great example of somebody who has amassed a huge audience and made a living from creating his own products is John Chow. By creating his own informational products and promoting them on his blog, he took JohnChow.com from $0 to $40,000 per month in just two years time.
If John didn’t have his own products that helped people learn new skills, he wouldn’t have been able to grow an audience of this size and generate that much revenue, plain and simple.
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Build Your Reputation—
There are many aspects at play when it comes to running a successful blog and being able to generate income from it, but one of the most important parts of the equation is your reputation. People will come to your blog because they trust you and the information that you’re providing them.
A great way to build upon that trust is to provide your followers with a great product or service that is unique, original, and is valuable to them. Giving your followers a one of a kind product will not only help you become an authority in your space, but it will also help you grow the reach of your blog, and the earning potential of your site overall.
If you’re a blogger looking to monetize your site then creating and selling your own products is a great way to do it. Make sure that whatever you are offering your followers provides them with value and is of top notch quality and you can almost guarantee that you will meet your monetization goals.
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Bloggers who can not create products of their own alone can join in a group project. I’m contributing an article for a group ebook next month. Or they can be affiliates and offer products others create. Or they can offer their services. Those are the three primary paths to monetization.
Another is to build a targeted audience so that others who want to reach that audience would be willing to pay for advertising or sponsored posts.
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Good strategy indeed, Once your audiences follow your blog, you can surely sell your products to them. Great info. thanks for sharing.
@admin
Selling through blog is very new concept of blogging. Great post for every blogger.
Thanks for sharing this lovely article.
i love that idea but for now my blog is only a month old, so i still want to build more audience
Hi Andy,
I agree with all the reasons you have given for creating one’s own product. But, it’s not an easy job for many. However, it’s just a matter of taking the pain and the results can be overwhelming. Thanks for the share.
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This is a great reminder to keep on trying to be innovative and unique with blogging! Thanks for the interesting read.
Great post Andy. I agree that having high quality content, ebooks, videos, or other work is definitely the most important thing. It will help build your reputation and monetizing it can follow once you have grown your audience. We work with thousands of bloggers and solopreneurs. One of the common biggest challenges they face is with how to grow their audience. Do you have any suggestions or tips we could share with them Andy or Gail?
Selling your own product is definitely the way to go provided you can provide a unique, quality product. I have a few sites that I monetize in different ways; however, the one I sell my own product on is my best source of revenue.
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There will be always who know less than you in particular topic. So if you know how to pass your knowledge in a right way, and you have a good reputation, there is no excuse to don’t earn on it!
Most of the my friends sell products online and this really helps make online reputation and authority and this is what helps these days.
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Interesting. Too bad that today the creativity is more and more stopped and censored…
I agree with Andy, 3Cs plays an important role in selling your product through blogging, i.e. Content, Context and Commerce, and it will drive more traffic with the use of all above tips which you’ve shared. Really helpful Article!
Well if you really want good amount of returning visitors, then you must sell quality products. Very nice and informative content on this website. Bookmarked your blog.Regards.
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Sir I like this post “3 Reasons Bloggers Should Create & Sell Their Own Products”.
Really fabulous and informative article.
Thanks for sharing this wonderful post.
Selling your own product is best way of income. Why should we work for someone else while we can create and sell our product.
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when someone reach the level of creating a high quality product, i think he will already be an authority and have a great reputation online. Selling or even giving a way your own products is one of the best strategies to grow an online business, and put your signature on the online business world
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Nice and informative postSelling your own particular item positively is the best approach to go and you will delight in that more than working for another person and an extraordinary method for expanding your pay. I will attempt and execute this thoughts to offer item on my blog and website. This is an extraordinary post for all bloggers and writers.Thank you for sharing
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Great share Nile , really an informative post , pretty interesting to read too ..Thanks for sharing with us
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Creating and selling your own product can really increase your audience and as well as increase your reputation and this can help you in your future online business.
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Andy, I like how your article is so easy to understand and pleasant to read. And you\’re absolutely right, good knowledge in your products and good reputation are important tools for bloggers which makes blogging a great monetizing strategy.
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“Your knowledge is not a finite resource and you can always learn and create more content that helps people. ” great motivational quote right there!
Not only for blog writing but for other aspects of life. Keep learning, keep growing, eh?
Hi i agree with you totally on this matter in the past i have tried selling other peoples products but could not find the passion and knowledge to drive in the sales.
You have great knowledge on your own product and can sell it so much better on the net .
Thanks great Read !!!
Knowledge does indeed sale Andy. Bloggers will come to point where they have to decide if they should keep blogging. Given the time it requires, they might feel the need to monetize. Selling your own products does require more time. But you can make more money in the long run.
Thanks a lot Andy I totally agree with you Selling your own product truly is the way to go and you will enjoy that more than working for someone else and a great way of increasing your income.
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Well Said Andi,You just can’t rely on one source of income for your blog.I too have created a small e-book of just some very good internet marketing resources/links and selling it on Amazon for just $2.99, However just 7 copies have been sold so far but I’m also preparing something bigger and better,Anyway, thanks for this really nice article.
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Absolutely right, I made a lot of money last month by selling my own made products on my blogs.It’s very profited money and easily made.
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Well if you want to physically make something then there’s always Etsy – a very good way to have a mini business on the go based around your skills.
John Chow is a prominent name in the world of blogging. I am a regular reader of his blog. In the row of \”selling Knowledge\” writing an ebook based on knowledge and selling it via blog is a good idea. These days most of the bloggers are doing this. However, it need good reputation of our blog and visitors\’ faith that we are not cheating them and providing something useful.
I agree with you. But I can’t Create and Sell Products by myself 😀
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This is a great article, and I am glad I came across JohnChow.com a while back and saw that creating your own product is a heck of a lot easier to monetize than attempting to sell someone else’s product that I may never use, see, or experience. My problem is finding a way to develop a product, or information, that people don’t already have on the internet.
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Selling my products will help me more as I know what i’m selling, so no difficulties in that case.Money will come easily than selling someones else products as no shares in that.I loved your article.
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James,
You can make money with other people’s products as well. However, having your own gives the leverage that affiliate marketing alone does not provide.
Andy
Andy Nathan would love you to read ..The Six Insider Secret’s Of Contagious Content
I like the idea of selling your own product but in my opinion this also applies to idea or way of looking at things. As a photography company specialized in weddings we find it is not only the products we sell but the way we sell the story. From my experience this is what makes it or breaks it in terms of a client booking us or not.
“Your knowledge is not a finite resource and you can always learn and create more content that helps people. ” great motivational quote right there!
Not only for blog writing but for other aspects of life. Keep learning, keep growing, eh?
Building reputation is not that easy, but if you can make it, you can grow your audience too. Some audience look for bloggers that had already gain reputation and have the knowledge on their own products and the services they offer.
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Knowledge is must. If you’ve got full knowledge about what you’re writing or doing on your blog then you’ll easily grow your audience as daily users.
The strategies define in this article are really very helpful for product selling.
The strategies define in this article is really very helpful for product selling.
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Yes I agree with every aspect that you mentioned in the post but selling someones product is not a bad job as some extra cash can be good.
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Hii Andy, selling our own products is a good idea but it needs investment and also require patience. The points you mentioned will surely help but right now I\’m just saving money which I can use as investment in future. May be I\’ll move into this business. 🙂
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Priya,
No one is saying that creating your own products happens immediately. I agree with you that you should have an investment in your product, but the key to any product is that you take action. Without that, no product will succeed.
Andy
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yes for this we will make a healthy and better blog then other.this is a great post for all bloggers and writter.
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Great strategy.Blogs can be a great tool for advertising Ad, Services & associate products.we should understand and know about our target market audience.Thanks for sharing this blog.
Selling your own products is definitely the best way to go. You never want to have to work for someone else when you can just work for yourself.
These three are some of the knots and bolts that a blogger should mull over why and how to put on the market their own products. This post will be benefited by countless people, personally me. I am planning to create a small business, but I have to plan, to seek out, to gather information and guides on how to make it possible and fruitful.
It is an offline business; the first number taught me that I have to cater to their needs though. Thanks for this!
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I agree with you, completely. Infact, once I started selling my own course my income has literally tripled. This is a great post to read, but most of all to put in practice. Thanks.
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Dear Andy, thought it is a good idea to sell your own product but if you are not able to accumulate your idea /niche or targeted audience, i am sure you are not going to make any sale at all. right now i am selling niche wordpress themes from my blog and i know- though there is a limited audience out there for my products but whenever they come on my site they surely buy something from my site.
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Rakesh,
Absolutely agree with you that you need a targeted market. That takes time. The ideas here will help you get there with less stress.
Andy
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Gaurav,
Building your reputation is essential for creating products online. The more you build your reputation, the more you will be able to increase your sales as a blogger/product creator.
Andy
Andy Nathan would love you to read ..The Six Insider Secret’s Of Contagious Content
That the right way for success. Though I think many bloggers create their own ebooks, DVDs, majority doesn’t sell anything. On the other hand, many are successful selling services.
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Products definitely make it easier to increase your income.
Andy Nathan would love you to read ..The Six Insider Secret’s Of Contagious Content
Hi
I always want to build my own product for my blog but still couldn’t figure out the right idea for the product. Hope soon i’ll start working on my product.
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Tauseef,
Work on something fits with your personality, likes, interests. Then think about what your prospective clients need.
Andy
Andy Nathan would love you to read ..The Six Insider Secret’s Of Contagious Content
Knowledge is must. If you have full knowledge about what you are writing or doing on your blog then you can easily grow your audience as daily users. And your reputation automatically increase if you are helping them and providing new products as you said. This is a great post. Thanks.
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Andy, thanks for a great, short article. Inspiring, too. I’m going to check out John Chow’s site and products now.
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Although I do believe in your ideas, but creating a product of their own is not everybody\’s cup of tea. You need to have a particular amount of expertise on any subject if you need a product of some standard. For most of the newbie bloggers, this is not the case. I\’ve seen a lot of bloggers who couldn\’t even write proper English.
Hello Anas,
Bloggers who can not create products of their own alone can join in a group project. I’m contributing an article for a group ebook next month. Or they can be affiliates and offer products others create. Or they can offer their services. Those are the three primary paths to monetization.
Another is to build a targeted audience so that others who want to reach that audience would be willing to pay for advertising or sponsored posts.
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Like the Joker said, if you’re good at something then don’t do it for free. I’m really inspired to start working and somehow find the product which I can sell off. Thanks Andy.
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i do agree with you that we must sell our own products instead of selling products of someone else. but for that we have to make a healthy reputation of our brand so that people can trust us. i also like your point that knowledge based products can be sold easily over net.
Thanks for sharing your knowledge.