Is your blog producing enough leads for your business? If not, you need to evaluate your content quality, blogging frequency, and promotional channels.
But maybe you are producing a good amount of quality content and publishing regularly, and you are still failing to convert your visitors into customers. If so, you must strategically redesign your entire blog.
Designing a suitable blog structure is the first and foremost task you need to execute for successful conversion rate optimization (CRO).
Create your blog structure by implementing different elements to capture leads. Confirm what is working for you by tracking user behavior on your blog. Then plan accordingly.
A well-structured blog sets the stage for visitors and turns them into your customers. A good user experience is key to increasing conversions.
The essential elements of making a perfect blog that converts visitors into your customers include the header, side bar, social connection, CTAs, and blog loading speed.
Setting up an easy and simple navigation on your blog is a primary concern of today’s marketers. Ultimately, your blog structure is all about creating meaningful and memorable experiences.
[clickToTweet tweet=”53% of marketers say blog content creation is their top #InboundMarketing priority. @Hubspot” quote=”53% of marketers say blog content creation is their top inbound marketing priority.”]
There are many free and paid platforms you can use to build an attractive blog, but WordPress is the most preferable. It offers many free, as well as paid, themes from which you can choose.
You just need to download whichever theme you want and install it in your WordPress architectural environment.
Your blog header is the best location to highlight your brand name, logo, and punchline. You can showcase service categories and other related and important pages on a sleek strap just below your business’s branding components.
However, the important homepage elements include a sticky header, blog categories, subscription box, search bar, and social connect buttons. You need to strategically place these elements on your blog’s homepage.
Calls to Action (CTAs)
Like navigation, having a call to action (CTA) is important so you can direct users to some specific page or blog post.
You can implement CTAs in many ways on your homepage, as well as on each post, in order to make the lead generation process more effective.
The different types of CTAs include sidebar, bottom, inline, popover, time intent, scroll intent, and exit overlay.
You can use the Hello Bar tool to turn visitors into your customers by creating a CTA and placing it at the top of your blog.
Showcase an upcoming event or major offering of your business. You can do the same on the bottom strap. What you do depends entirely on how you want to target your audience.
Strategically place these indispensable CTAs on your blog so they won’t annoy users and so they’ll give you maximum lead collection.
To get the best conversion rate from these CTAs, you need to observe and track different users’ actions on your blog. Once you have better understanding of your users, it becomes easier for you to put CTAs in the best spots.
So how can you track different visitors to your blog? Hotjar is one efficient tool for doing so. It will help you understand blog visitors, whether they are using desktop or mobile devices.
User behavior tracking has become the norm for creating a blog that has the capability of turning your visitors into buyers. So start tracking your visitors, and place CTAs on your blog accordingly.
Keep engagement at the top of your mind when publishing a new post on your blog. Social plugins are helpful for letting visitors share your posts on their social networks.
Place sharing options on different sections on your blog, such as at the bottom of your post and below your post title.
[clickToTweet tweet=”1/3 of the world uses social networks regularly. #SocialEnagagement #ContentMarketing @NickPatel” quote=”1/3 of the world uses social networks regularly. #SocialEnagagement #ContentMarketing”]
Similarly, you can place social buttons at the right hand column in order to give your visitors an easy option for sharing your content.
Limit your social channels. Just keep the popular social media sites such as Facebook, Twitter, LinkedIn, Google+, Instagram, YouTube, and Pinterest. Doing so will empower more engagement.
Lead Generation Forms
Form creation is an integral part of a strong blog design, and it will get you more contacts on your lead generation sheet.
There are various tools that you can integrate with your blog in order to create effective lead capturing forms. However, Optinmonster is a widely adopted lead generation software you can utilize to create different styles of forms for optimizing conversions on your blog.
This tool provides a complete analysis of your collected leads. You can use this information to change your form types and to make your blog more effective.
You can also use heatmap tools such as Hotjar and Kissmetrics to analyze user behavior on your blog.
Blog Speed Optimization
How fast is your blog?
If your blog’s loading speed is slow, then most users won’t have a good experience when accessing your website.
This is especially true when they are browsing on mobile devices. More than 85% of people expect a webpage to load in less than three seconds.
So once your blog structure is established, you need to optimize its loading speed. Why is it important to do so?
[clickToTweet tweet=”#Conversion Rate increases 74% when page load time improves from 8 to 2 seconds. #WebsiteSpeed” quote=”#Conversion Rate increases 74% when page load time improves from 8 to 2 seconds. #WebsiteSpeed”]
If your blog takes too much time to load, then most of your visitors will quickly go somewhere else. To retain any visitor on your blog, it must load fast.
Test your blog speed with an amazing tool from Google. It shows you how your blog appears on different devices, whether desktop or mobile. This tool will suggest a few fixes that can remarkably reduce the loading time of your blog.
If you follow the above recommendations for your blog’s design, you’ll increase the conversion rate on your blog.
And if you want to know how much influencers and brands have increased their conversion rates by implementing different CRO elements on their blogs, have a look at this infographic.