This is a guest post from Chris at The Traffic Blogger.
Image Credit Marketing Sense
Which came first, the chicken or the egg? If you had a few hours I might actually debate the answer to this question with you but, for now, let’s use this as an analogy for making money online.
Which came first, the content or the relationship? Everyone tells me how making money online involves having awesome content, in fact, many would recommend having the best content. However, if you think about this simple question of which came first, the content or the relationship, you will begin to realize that the money isn’t in the content, but rather, in the relationship.
On The Traffic Blogger, I once talked about how content was king and an exposure channel was his queen. However, over time I have come to realize that your content is meaningless without this exposure channel, which is really nothing more than a series of relationships that allows you to advertise your content. Something became clear to me:
The content wasn’t king, but rather the relationships themselves.
Which came first, the content or the relationship? The relationship did, and it is for this reason alone that relationships should be your primary focus if you intend to make money online. Your content will not get read by anyone if they are never shown it in the first place. People are who you want to connect with, and in the Why People Course, I go to great lengths explaining why your interactions with people are your most important tactics as an Internet marketer. Now, am I saying that your content can be a series of grammatically incorrect posts with blurred images and a title banner created by your three year old son in ms paint? Perhaps if you are selling crayons to children, but otherwise, you are going to want to create kingly content regardless of whether you view relationships as more important than the content itself.
So how can you apply this mindset and change the way you behave online? For starters, you should be going out to meet your audience, not waiting for them to come to you. If all you do is focus on your content then your relationships will never exist or they will die out if you had any to begin with. Work hard to appear everywhere your potential audience could be, whether that be a series of forums, YouTube channels, pod casts, other blogs, etc, all in an effort to get your information in front of their faces.
Relationships are the new “Content”
that you should be considering “King.”
Ever go to a party and hang around that one person in the room who is the most social? Guess what, the Internet is no different. If you are that cool person in the room with the answers and more importantly, who is willing to listen to questions in the first place, then you will have a flock of followers in no time. Did that social person sit on a coach in the middle of the party doing nothing but texting on his phone? No, he was up and about at the buffet line and in the corners where guests were gathering.
Typing up content on your blog for no one to read but your mother
is the equivalent of focusing solely on content as your “King.”Make relationships your king and the money will follow.
By focusing on relationships instead of selling products, I was able to take a blog from 2,000 to 10,000 subscribers in 6 months. This mindset change will have that much of an impact on your blog, I promise. What’s more, your audience will literally beg you to sell them your opinions, ideas and products.
People love a leader, and if relationships are your “King” then leading will be something you do naturally. Speaking of naturally, humans naturally want to be lead by someone who provides something different than the rest. This doesn’t necessarily have to be the best option for them, but as long as it is different than what they are used to then they will keep on following you.
By being yourself, you will inherently be different than anyone else.
Listen to your audience to become the leader in your niche.
Be different by being yourself, building relationships and listening, then the money will follow.
Make the switch today, go from focusing on content to focusing on relationships. After all, it’s who you know, not what you know, and the Internet is no different! I would love to have you follow me on Twitter.
Yaa… I am totally agree with the author that if you have a good relationship with your client than you can get jobs by them. But some time content plays a important role in SEO so content is equally important.
Well written and well managed blog!!!
“Did that social person sit on a coach in the middle of the party”
I think people would gather around the social person if he is sitting on a coach. But I wont advice you to do that at the next party you go to.
I never really understood the whole: What was first the chicken or the egg question. It’s just a funny thing, for the rest why would I care? Now we have chickens and we have eggs. I love ‘m both.
Same goes for content and relationships. They are both important, one without the other is useless.
I do believe it is easier to make connections with other bloggers if you are writing awesome content already. Then you can do some guest blogging, get some shares and retweets etc.
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Without content your site will suck, no one will visit and so what is a relationship worth then?
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Well, To me both content and relationship are equally important. Since great relationship only emerge if we writ3e content to our cutomer need.
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I feel Content is King because it can attract visitors and helps you to build relationship with visitors. It will help you too and them also…That’s why many experts says that every blogger must post fresh, informative and relevant content on blog/website..
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You done amazing job in your blog and I feel so nice to read this informational blog.
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I like this site, I have gained so much wisdom in reading it and totally agree that money should not be the king of your life. The most probable cause of depression I guess is becoming too greedy. Thank you so much for this awesome wisdom you share with the readers, glad to accidentally visit here.
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Relationships and building a strong healthy network is a major key to success. If the friendships exist people trust what you have to say. This in turn leads them to believe in what products, services or features one is marketing.
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You done amazing job in your blog and I feel so nice to read this informational blog.
I totally agree. Relationships are extremely important and are king. Without them, what are you? (Typing this while using some jojoba oil on me lol)
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Many of the most commonly used aphorisms turn out to be garbage under close scrutiny. Though one of the easiest ways to develop mass relationships is through the content you provide. You can ruin those relationships if you send them enough garbage. I will agree that most overlook the small things such as one-on-one questions and answers that can quickly snowball though.
Sidenote: If the chicken was the first in the chicken evolutionary chain, then the egg came first as an egg will not be warm enough to hatch without a chicken sitting on it. If there was an evolutionary link before the chicken, then it was the egg.
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For marketers like me, RS don’t really matter. Our only goal is to get people to buy and to do we have to write content. plus you can’t really form a relationship with everyone but your content can!
Well written and well managed blog. I like you content presentation style. So keep it up.
i think i agree that relationships are king..well, we all have our own opinions anyway..
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