When it comes to designing a logo, color makes the biggest splash. Although most people can easily recite a list of colors they love along with colors they detest, your logo design needs to go beyond personal preferences. Instead, think of you design from the perspective of your intended audience.
Consider how you want potential customers to feel about your company. What is your message? Color does more than make your logo look good, it can also represent ideals through common color associations.
An affinity with an ideal is what drives customers to buy products, to identify with a brand, and to trust a business. When you design your logo, reinforce the ideals you want customers to recognize by choosing a color that is associated with them.
For example, green is the color of nature, and people generally associate it with ethical behavior and affluence. Orange is a bold color that brings to mind adventure. Yellow is almost universally seen as a cheerful color, representing optimism. Purple is the color of imagination and creativity.
If you’re trying to create a strong yet sophisticated image, opt for classic black. Nothing makes an impression quite like color. Whatever your company message, there’s a color to represent it. For even more tips about how to create a memorable logo, check out this infographic, “The Recipe for a Perfect Logo.”
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