This is a Guest Post by veteran freelance writer Daniel Cassady whose work has been published in Search Engine People, Technically Personal, and Bash Bosh Blog. Daniel is a regular contributor to the Benchmark Email Marketing Blog.
Most people have a hard enough time juggling work and family, let alone a blog. Adding fresh content, managing comments and promoting your blog can be incredibly time-consuming, especially if all the work falls on your shoulders. Good help is hard to find, but that doesn’t mean you shouldn’t look.
Choosing a co-blogger is tricky, not unlike finding a roommate in the local newspaper. So, consider some questions to help make the right choice:
- Do they have their own blog?
Make sure everyone you consider already runs a blog. You wouldn’t let someone borrow your car if they’ve never been behind the wheel.
- Do they consistently post on their own blog?
Follow their blogs for a while. Do they post like clockwork, never missing a day? Are they consistent, but take a day off once in a while for work or family? (Both are okay.) But you’ll want to avoid a person who blogs erratically — too much time between posts should raise a red flag.
- Are they easily reachable through multiple channels?
The perfect co-blogger is someone you can contact a number of ways. Test their lines of communication: send a message via Twitter, an email, and a text message if you’ve got a phone number. Track how long it takes to respond; if you can’t get in touch with your co-blogger when it’s important, you’re asking for trouble.
- Do they pass a fact-check?
While you are familiarizing yourself with your could-be-comrades blog, keep an eye out for where they are getting their information. No good can come from aligning yourself with a gossip hound that pulls information out of thin air just to have something to write about. Remember, ultimately it is still your blog. You don’t want anyone writing for you that isn’t completely trustworthy.
- Can they deftly handle criticism?
Find someone easy to get along with. The point of joining forces is to make life easier, not more difficult. You’ll need someone who can handle constructive criticism. Assign a topic and ask for a sample post; make a few legitimate changes and send it back. This is a great way to check if you’ll make a good team or not.
- Can they write to your blog’s tone?
Look for someone who writes in a similar tone as you. You don’t want your audience turned off by a strange new voice. Each of you developing your own personalities will come with time, but they’ve got to seem compatible to the audience from the start.
If you’re ready to pick a co-blogger, know that there are plenty of good writers out there who would be more than willing to help you in your time of need. Answer the questions above and you’ll greatly increase your chances of finding the perfect blogmate.
You can read posts by Daniel Cassady on email marketing strategies in the blog hosted by Benchmark Email, a global email marketing company. He also wrote some great tips on How to Make Your Blog More Mobile Friendly.