Running a successful blog requires much more than publishing engaging posts. Many blog owners oversee their staff of contributors, run their own ad campaigns, and manage the blog’s general direction and layout. It can be a highly rewarding pursuit, but one that requires considerably more work than simply churning out content. For publishing posts, uploading pictures, and accomplishing the basic tasks of a blogger, tools like WordPress do the job and then some.
What some users are unaware of is that WordPress, Joomla, and other blog-based site builders are technically classified as content management systems, which are essentially software that enable publication, editing, and modification of content. When describing content management software, using an example like WordPress offers the most clarity for those unfamiliar with the terminology.
In fields like music production or graphic editing, many users do not resort to simply one program to fulfill their needs. A similar practice is often applied in blogging. While CMS like WordPress will do the job for most, utilizing additional content management software can offer a number of benefits for growing blogs that enlist contributors and are active in marketing campaigns:
Staff and contributor management
WordPress offers the option for contributors to create an account and login to the blog’s dashboard, where they can write a post and submit it for approval. However, in terms of detailed correspondence with staff, head bloggers are often given two options: correspond via e-mail / forums, or implement additional content management software.
With records management and universalized workflow, content management software like Contentverse allows seamless collaboration with a blog’s staff and contributors. Collaborative writing projects, like a cumulative list, are fully customizable.
Head bloggers can set up a queue, where the project automatically sends to the next user in line once the previous user is finished with their specific assignment. For posts that benefit from multiple authors, content management software is the best source for staff collaboration.
Reactionary bulletins to gauge user reception
Even the most accomplished blogs are constantly seeking ways to improve user experience via a multitude of methods like layout changes, plugin implementation, and tonal shifts. Before launching these shifts abruptly to the public, consultation with trusted staff members and consultants can be accomplished easily via content management software.
Links, photos, and hundreds of file types can be shared seamlessly, and users on the other end won’t even have to download additional software to view them. Most quality content management software has the ability to recognize and open most major file types.
Temporary server during downtime
Site downtime happens to even the best of them. Even if a blog’s visitors have to wait for the downtime to cease, that doesn’t mean the blog’s staff has to sit idle. If they’re reliant on a site-hosted format like forums to correspond with one another, then they’ll be out of luck when the site goes down. However, if they correspond via additional content management software – which is almost always hosted off-site – then the downtime won’t affect their work.
The staff can proceed with assignments as tech works to prepare the site, saving hours and perhaps days of work. In addition to offering universal workflow, quick file indexing, and seamless collaboration, content management software can save valuable time for a staff of
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- Benefits of Content Management Software for Bloggers - September 20, 2013