There are a number of factors for choosing the right web directory for your website. Today we will look at these factors to find the best web directory for your company.
In my opinion, there is one real need for a business to use a web directory: they need qualified traffic. The key word here is qualified, because so many directories send you worthless traffic that wastes your time and money.
The right web directory is great, because they have done all the hard work ahead of time, so you do not have to spend your time repeating the process from scratch.
Take for example, a retail organization that sets up a new blog. While the company might be established offline, more than likely this is a new method of driving traffic to their retail outlet.
Therefore, the company now has two options to drive new traffic to their site:
- Start writing and be prepared for the long haul to get the qualified traffic from Google search and other venues.
- Leverage other websites to garner traffic faster.
For most businesses, the blog is a method of driving in traffic to their business, not a business in and of itself. This means a company who wants to use a blog should leverage a web directory to drive in qualified traffic faster.
Using a web directory like Dmoz.Org, Manta, or Aviva Web Directory, they can speed up their approach to driving in traffic. Aviva Directory has been around since 2005. A new retail blog can work with a company like Aviva that, and leverage their 8 years of experience looking for your ideal prospects.
More importantly, you also build up your search credentials to Google, Bing, and Yahoo. While search algorithms are not as highly focused on links as they were a few years ago, backlinks from other sites are still an important part of the search algorithm for the major engines.
The key here is quality sites. Do not focus on every web directory, focus in on the relevant, few web directories that are quality sites. These sites have the most traffic, and offer you the highest reward for your site.
So, what is the best web directory for your needs? The reality is that you need to determine what your needs are in a web directory first. This might be a cyclical, political answer, but it is also true. Going back to Aviva, even they have two parts to their directory. They have one directory for websites and one for blogs. They are two similar types of sites, but completely different purposes. Understanding which one works best for your needs is crucial in determining your success with web directories.
Aviva Web Directory launched in 2005. Our mission since we started was to be more than just another web directory, but a place where you could find the best hand-picked websites around the internet.
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