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Developer Salaries: How to Maximize DevOps Income #careers

April 24, 2015 By Gail Gardner 9 Comments

Developer Salaries: How to Maximize DevOps Income #careers

Incapsula just released their DevOps Salary Survey 2015: Facts About DevOps Careers and Salaries.  Developers already working and anyone considering a developer career can gain valuable insights by downloading the full DevOps Salary Survey here. Why Analyze the DevOps Salary Survey Data? The information given by employed developers provides insights into what skills you should develop or improve. More importantly, it reveals which jobs are in demand and where salaries are growing and … [Read more...]

Filed Under: Careers, Edu, Gov't, Legal, Uncategorized Tagged With: careers, developers

How Retail Businesses Use Business Intelligence to Maximize Profitability

December 22, 2013 By Gail Gardner 6 Comments

How Retail Businesses Use Business Intelligence to Maximize Profitability

Classic retail business design involves choosing a product, determining the proper price through supply and demand analyses, and setting up a distribution channel. One of the earliest examples of a famous retail operation is the Sears, Roebuck, and Company.  They are famous for their longevity, as well as their famous catalog, which has been published for over 100 years. Interestingly, modern marketers are stupefied when they realize that Sears delivered their voluminous catalogs free of … [Read more...]

Filed Under: Small Business Advice, Uncategorized Tagged With: big data, business intelligence, retail business, small business advice

Tips for Marketing Your Small Business on Facebook

November 13, 2013 By Asim Shah 39 Comments

In 2012, Facebook changed its algorithm and this made it more difficult for small businesses to expand their organic reach on the social media site.  Posts that used to easily reach fans are not getting nearly as many views so business owners need to get creative in how they market their brand and they need to shift their focus to quality over quantity when it comes to how many likes a post gets.  Each post must multitask and work to explain your brand and why it is great at the same time. … [Read more...]

Filed Under: Social Media Networking SMM, Uncategorized Tagged With: facebook, facebook tips, small business, social media marketing

Career Choices: Change Jobs to Reduce Commuting Time and Costs

October 23, 2013 By Gail Gardner 15 Comments

Career Choices: Change Jobs to Reduce Commuting Time and Costs

Kiesha over at WeBlogBetter recently wrote about the downside to when she used to commute. I briefly commuted for more than an hour into downtown Los Angeles. It didn't take me long to decide it was simply not worth it. Career Choices Many cannot imagine choosing not to commute. Where they live most may live in one area and commute to another so it never occurred to them there are options. But you can, by making a conscious choice about your career. You do NOT have to have a J.O.B. (Just … [Read more...]

Filed Under: Careers, Edu, Gov't, Legal, Uncategorized Tagged With: careers, change careers, commuting, jobs

Advertising Goes Mobile

October 5, 2013 By Gail Gardner 37 Comments

Advertising Goes Mobile

Change is constant, whether we like it or not. From the dawn of human time, there have been individuals who complain about the process of change and want to go back to "the way things used to be." But change brings opportunity, and a savvy business owner is always on the hunt for opportunity. A lot of the latest opportunities come via the mobile revolution. More and more often, instead of sitting down to work at a computer at a desk, modern Americans are pulling computers out of their … [Read more...]

Filed Under: Mobile Marketing, Uncategorized Tagged With: mobile advertising, mobile marketing

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