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Why We No Longer Recommend Yelp to Businesses

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Yelp has been repeatedly accused of manipulating reviews to pressure businesses to advertise with them. Based on the information we share in this post and much more we have seen, we no longer recommend Yelp to business owners. The East Bay Express article Yelp and the Business of Extortion cites twelve separate instances where business owners confirmed these accusations plus a former contract employee's statement plus Yelp's own admission that they pay employees to write business … [Read more...]

My Review of The New Community Rules

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Originally submitted at O'Reilly The social web provides businesses with a largely untapped marketing channel for products and services -- the trick is knowing how to take advantage of it. With this book, you'll understand how social web technologies work, and learn the most practical and effective ways to reach the people who... The New Community Rules Highly recommended; I use it regularly. By GrowMap from Near Dallas, TX on 2/25/2010 5out of 5 Pros: Easy to understand, Helpful … [Read more...]

MEME: BizLuv in Support of Small Businesses

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Tweet This Post! Even if the economy is not directly impacting you or your family, it will do so indirectly. Each person who reduces their spending for any reason will cause the businesses you use regularly to have lower sales. Declining sales may cause these businesses to lay off employees. As more people are laid off the ripple affect could cause even exceptional businesses you love to fail. Are you visiting your favorite restaurants, shops and service providers as often and spending … [Read more...]

Wedding Boom Predicted for Next 22 Years

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Whether you have an existing wedding related business or have an interest in selling or writing about a new niche market, demographic predictions* related to the wedding industry point to strong potential growth. Couples spend hundreds of billions of dollars a year getting married ... and that number is about to get bigger. Regardless of your current business, you may be able to position products or services for the predicted wedding boom. … [Read more...]

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