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You are here: Home / Archives for Small Business Advice

Why We No Longer Recommend Yelp to Businesses

February 28, 2010 By Gail Gardner 58 Comments

Yelp has been repeatedly accused of manipulating reviews to pressure businesses to advertise with them. Based on the information we share in this post and much more we have seen, we no longer recommend Yelp to business owners. The East Bay Express article Yelp and the Business of Extortion cites twelve separate instances where business owners confirmed these accusations plus a former contract employee's statement plus Yelp's own admission that they pay employees to write business … [Read more...]

Filed Under: Small Business Advice Tagged With: yelp

My Review of The New Community Rules

February 25, 2010 By Gail Gardner 12 Comments

Originally submitted at O'Reilly The social web provides businesses with a largely untapped marketing channel for products and services -- the trick is knowing how to take advantage of it. With this book, you'll understand how social web technologies work, and learn the most practical and effective ways to reach the people who... The New Community Rules Highly recommended; I use it regularly. By GrowMap from Near Dallas, TX on 2/25/2010 5out of 5 Pros: Easy to understand, Helpful … [Read more...]

Filed Under: Small Business Advice, Social Media Networking SMM Tagged With: review, social media marketing

MEME: BizLuv in Support of Small Businesses

February 1, 2010 By Gail Gardner 92 Comments

Tweet This Post! Even if the economy is not directly impacting you or your family, it will do so indirectly. Each person who reduces their spending for any reason will cause the businesses you use regularly to have lower sales. Declining sales may cause these businesses to lay off employees. As more people are laid off the ripple affect could cause even exceptional businesses you love to fail. Are you visiting your favorite restaurants, shops and service providers as often and spending … [Read more...]

Filed Under: Small Business Advice Tagged With: Declining USD, inflation, small business, small business meme

Wedding Boom Predicted for Next 22 Years

December 28, 2009 By Gail Gardner 78 Comments

Whether you have an existing wedding related business or have an interest in selling or writing about a new niche market, demographic predictions* related to the wedding industry point to strong potential growth. Couples spend hundreds of billions of dollars a year getting married ... and that number is about to get bigger. Regardless of your current business, you may be able to position products or services for the predicted wedding boom. … [Read more...]

Filed Under: Small Business Advice Tagged With: weddings

How Many Are Done with Their Holiday Shopping?

December 17, 2009 By Gail Gardner 57 Comments

Whether you believe tomorrow is the Online Holiday Shopping Deadline or today is the last free shipping day for online shopping, if you don't want to pay hefty expedited shipping charges today is a great day to finish up your shopping. … [Read more...]

Filed Under: Advertising (Free, AdWords, ppc), Small Business Advice Tagged With: Holiday Shopping, small business advice

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