Don't Hide From Your Market! - Photo Credit PRactical Ramblings
Many seem to be following the “if you build it they will come” business plan.
That simply does not work.
Most of your market is trying to find you by searching somewhere – whether that is on a search engine, blog search, on their favorite Social Networking sites, using search tools like FeelTipTop or in Local Search Directories.
The key questions you must answer when building traffic for your Web site are:
- WHO is YOUR target audience
- What exact words and phrases (your anchor text) are they using when looking for what you offer
The very first thing every business, blog, or ecommerce site needs to know is what their most important keyword phrases are – because how you write about and promote those phrases determines whether your Web site gets found online and by how many.
Make this task your highest priority today.
- First identify your target audience – who would look for what you offer and where do they look?
- Brainstorm – ideally with others – how your target audience would go about searching for you online.
- What exact words and phrases would they use? Remember that many will NOT know your industry jargon or the specific names you use.
- Still stuck? Read these Branding Tips to trigger more ideas for how to determine who your target audience is.
- Check your existing positions for those phrases (see tools below). Your target is to be found on the first page of results at Google, Yahoo and Bing.
- Identify your very best page or post for each phrase. If you don’t have a compelling pillar post for that phrase create one.
Here are some tools to assist you with the above:
FREE KEYWORD RESEARCH TOOLS:
- WordStream Free Keyword Research Tool – my preferred tool – makes it easy to edit and save keyword lists
- WordTracker (free version) – best for checking actual search volume
- Google Keyword Tool External US
- Google Keyword Tool External UK
There are many others but the first two are what I use most and the last two are what Murray Newlands recommends on his Affiliate Marketing Blog.
SEARCH ENGINE POSITION TOOLS:
- Free SEOBOOK Rank Checker – How to use Rank Checker to check your search engine positions.
- If you have the SEOBook Toolbar the RankChecker is built into it.
One you know what they are, use your most important keyword phrases:
- To write posts that target specific keyword phrases
- When leaving comments in blogs using KeywordLuv or that allow you to add links with your own anchor text within the body of comments
- Share them with your blogging buddies, blogger alliance, blog club, or collaborators so they know precisely which posts are most important to you and what keyword phrase to use as your preferred anchor text
- Focus on them when doing blog outreach
If each of us will take the time to share this type of information with our collaborators, it will make a HUGE difference in the results we will see and how fast we attain them. Once we have this information we can select the best anchor text and landing page to use whenever we link to each other. When I blog I also add Twitter IDs and I recommend doing that too.
In case anyone doesn’t know, anchor text is simply the words that are used in hyperlinks you create. Instead of always using someone’s blog name or their name start LINKING their optimum anchor text phrases because your target audience includes the masses who don’t know your business name or blog yet.
OTHER WAYS TO BUILD TRAFFIC:
- NEW: 101 Essential Traffic Building Resources
- List your business in Local Search Directories
- 27 Ways to Seek Out Customers
Related articles by Zemanta
- SEO Tips, Directing Increased Hits to Your Website (ronmedlin.com)
- Tracking Blog Traffic (dickstersrandomthoughts.blogspot.com)
Twitter: mdomarfaruk
says:
Traffic building is an important part for a website development and Ranking or position of a website. Thanks for the informative information.
Twitter: mdomarfaruk
says:
I want to do SEO marketing related business but I need a good tool for keyword maker.
Twitter: prospor7
says:
I need a good tool to do my marketing project
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Traffic building is an important part for a website development and position of a website in serps. Thanks for the nice discussion and share it with us.
Excellent point. My target market may be different than my closest competitors so our keywords should also be different. I have to start thinking like my clients.
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thanks for informative information about seo, i really need this type of post, i like your post keep it up.
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You really help me by providing such nice stuff with very useful tools. One thing, with which i totally agree is the business keywords/phrases. Well researched keywords definitely help to find the appropriate market and provide a way to reach there. Most still plays hide and seek with the market and i think the main reason behind this is poor selection of keywords/phrases. Thanks for sharing.
Twitter: storagetreasure
says:
As far as growing traffic goes…You have to take a close look at grabbing emails and getting a regular newsletter/update out to them. That will compound (slowly at first) but it will grow!
It’s also critical to use tools like CommentLuv and such to make sure you are networking your site properly. You can’t build an audience or traffic on your own. It takes a village…
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Twitter: campsite51
says:
I have to agree with that Franklin MA Real Estate guy…SEO is central to everything because you need to start out with traffic…or you have nothing.
wow, this is very helpfull for me, because this is my first learn about SEO technik. thanks alot.
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I wondered why I seldom looked at it previously. Glad to detect that there’s an consultant out there that most definitely understands what he’s posting on
Good points! We have to focus on a certain group of people to get more traffic and conversions. That may sound a bit contradictory because how can reducing the size of our target market can actually increase our traffic, but by doing that we can give better quality content to them because we can give them exactly what they want. And we can do that by using social media and visiting related blogs.
Twitter: massrealty
says:
The look and feel of a website is vital to anyone’s success online. You have about ten seconds to capture a reader. After that content becomes critical. Lastly without proper SEO none of it will work. You need to be found in order to make everything come together!
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You are right about doing keyword research. It is so critical to get that right at the beginning of your blog, website development or SEO project. I can’t stress that enough.
i am using google keyword tool for keyword research. this post is very informative. im going to use what are written in this post.
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I’ve been using Market Samurai in searching got the target keyword that we need. It is important that we think very carefully on what keyword niche that we need for the website and what strategy you have ti use just like @Buffalo have said.
Twitter: helpdui
says:
James, I also use Market Samurai has the target keywords in the search. Actually we need to build traffic but this is only possible to create a unique content and that is always valuable to our blogs.
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Building traffic is always important to our content/ business blog. I agree that we always need to consider the key questions about our target audience and our exact words and phrases- like anchor texts. Tips here are nice and accurate.
I remember back when I had the build it they will come mindset. Largely because someone I was following was just like “build a blog and write a lot of content on it.” You can imagine how well that worked out, and sooner or later where I politely suggested this individual could stuff his advice.
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Great helpful post!
Do you know of a rankchecking tool that you can download as a seperate program?
I want the functionality like RankChecker but without having to install another plugin on my firefox.
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