Are You Playing Hide and Seek With Your Market?

Don't Hide From Your - Photo Credit PRactical Ramblings

Don't Hide From Your Market! - Photo Credit PRactical Ramblings

Many seem to be following the “if you build it they will come” business plan.

That simply does not work.

Most of your market is trying to find you by searching somewhere – whether that is on a search engine, blog search, on their favorite Social Networking sites, using search tools like FeelTipTop or in Local Search Directories.

The key questions you must answer when building traffic for your Web site are:

  1. WHO is YOUR target audience
  2. What exact words and phrases (your anchor text) are they using when looking for what you offer

The very first thing every business, blog, or ecommerce site needs to know is what their most important keyword phrases are – because how you write about and promote those phrases determines whether your Web site gets found online and by how many.

Make this task your highest priority today.

  1. First identify your target audience – who would look for what you offer and where do they look?
  2. Brainstorm – ideally with others – how your target audience would go about searching for you online.
  3. What exact words and phrases would they use? Remember that many will NOT know your industry jargon or the specific names you use.
  4. Still stuck? Read these Branding Tips to trigger more ideas for how to determine who your target audience is.
  5. Check your existing positions for those phrases (see tools below). Your target is to be found on the first page of results at Google, Yahoo and Bing.
  6. Identify your very best page or post for each phrase. If you don’t have a compelling pillar post for that phrase create one.

Here are some tools to assist you with the above:

FREE KEYWORD RESEARCH TOOLS:

There are many others but the first two are what I use most and the last two are what Murray Newlands recommends on his Affiliate Marketing Blog.

SEARCH ENGINE POSITION TOOLS:

One you know what they are, use your most important keyword phrases:

  1. To write posts that target specific keyword phrases
  2. When leaving comments in blogs using KeywordLuv or that allow you to add links with your own anchor text within the body of comments
  3. Share them with your blogging buddies, blogger alliance, blog club, or collaborators so they know precisely which posts are most important to you and what keyword phrase to use as your preferred anchor text
  4. Focus on them when doing blog outreach

If each of us will take the time to share this type of information with our collaborators, it will make a HUGE difference in the results we will see and how fast we attain them. Once we have this information we can select the best anchor text and landing page to use whenever we link to each other. When I blog I also add Twitter IDs and I recommend doing that too.

In case anyone doesn’t know, anchor text is simply the words that are used in hyperlinks you create. Instead of always using someone’s blog name or their name start LINKING their optimum anchor text phrases because your target audience includes the masses who don’t know your business name or blog yet.

OTHER WAYS TO BUILD TRAFFIC:

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Comments

  1. Traffic building is an important part for a website development and Ranking or position of a website. Thanks for the informative information.

  2. I want to do SEO marketing related business but I need a good tool for keyword maker.

  3. I need a good tool to do my marketing project
    daniel ampofo would love you to read ..Braised beefMy Profile

  4. Traffic building is an important part for a website development and position of a website in serps. Thanks for the nice discussion and share it with us.

  5. Excellent point. My target market may be different than my closest competitors so our keywords should also be different. I have to start thinking like my clients.
    Scottsdale Homes would love you to read ..Scottsdale Real Estate Market Changing QuicklyMy Profile

  6. thanks for informative information about seo, i really need this type of post, i like your post keep it up.
    devshakya would love you to read ..Look Up Medical Alarm Systems Contracts And Policies Before PurchasingMy Profile

  7. You really help me by providing such nice stuff with very useful tools. One thing, with which i totally agree is the business keywords/phrases. Well researched keywords definitely help to find the appropriate market and provide a way to reach there. Most still plays hide and seek with the market and i think the main reason behind this is poor selection of keywords/phrases. Thanks for sharing.

  8. Tomas Wiemstra who writes about storage auctions california
    Twitter:
    says:

    As far as growing traffic goes…You have to take a close look at grabbing emails and getting a regular newsletter/update out to them. That will compound (slowly at first) but it will grow!

  9. Gina Martz who writes about Toy Haulers says:

    It’s also critical to use tools like CommentLuv and such to make sure you are networking your site properly. You can’t build an audience or traffic on your own. It takes a village…
    Gina Martz would love you to read ..Eclipse sponsors the “Choc” foundationMy Profile

  10. I have to agree with that Franklin MA Real Estate guy…SEO is central to everything because you need to start out with traffic…or you have nothing.

  11. wow, this is very helpfull for me, because this is my first learn about SEO technik. thanks alot.
    free phone movies would love you to read ..The Hangover Part II – BRRip avi Mobile phone MovieMy Profile

  12. I wondered why I seldom looked at it previously. Glad to detect that there’s an consultant out there that most definitely understands what he’s posting on

  13. John Allen who writes about Sarasota FL real estate says:

    Good points! We have to focus on a certain group of people to get more traffic and conversions. That may sound a bit contradictory because how can reducing the size of our target market can actually increase our traffic, but by doing that we can give better quality content to them because we can give them exactly what they want. And we can do that by using social media and visiting related blogs.

  14. The look and feel of a website is vital to anyone’s success online. You have about ten seconds to capture a reader. After that content becomes critical. Lastly without proper SEO none of it will work. You need to be found in order to make everything come together!
    Franklin MA Real Estate would love you to read ..Home Buying Tax DeductionsMy Profile

  15. You are right about doing keyword research. It is so critical to get that right at the beginning of your blog, website development or SEO project. I can’t stress that enough.

  16. i am using google keyword tool for keyword research. this post is very informative. im going to use what are written in this post.
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  17. I’ve been using Market Samurai in searching got the target keyword that we need. It is important that we think very carefully on what keyword niche that we need for the website and what strategy you have ti use just like @Buffalo have said.

  18. Building traffic is always important to our content/ business blog. I agree that we always need to consider the key questions about our target audience and our exact words and phrases- like anchor texts. Tips here are nice and accurate.

  19. Anthony who writes about acne diets says:

    I remember back when I had the build it they will come mindset. Largely because someone I was following was just like “build a blog and write a lot of content on it.” You can imagine how well that worked out, and sooner or later where I politely suggested this individual could stuff his advice.
    Anthony would love you to read ..Acne Diets-Let’s Get RealMy Profile

  20. Great helpful post!
    Do you know of a rankchecking tool that you can download as a seperate program?
    I want the functionality like RankChecker but without having to install another plugin on my firefox.
    Danny would love you to read ..Black & Decker NPP2018 18-Volt Cordless Electric Pole Chain SawMy Profile

Trackbacks

  1. [...] relevant incoming links targeting your best anchor text while simultaneously offering only the highest quality [...]

  2. [...] and leave relevant links. Businesses and bloggers alike should take advantage of putting their best keywords in as anchor text in their comments. See the information about How to Use KeywordLuv for more details on how that [...]

  3. [...] words will people use when they are looking for your services? Those are your top keyword phrases. You need to build those into your content now by using the suggestions in How to Use Your Keyword [...]

  4. [...] believe in supporting bloggers and small businesses by offering dofollow keyword phrases as their anchor text in the name field or dofollow CommentLuv links will want to configure our CommentLuv plugins [...]

  5. [...] these links for tips on how to choose keywords your potential customers are using and how to use keyword phrases in your [...]

  6. [...] a guest post targeting a specific keyword phrase in the anchor text that links to a post or page targeting the same phrase on your own blog can get you to page one in [...]

  7. [...] most common known method for DoFollow link building in the blogging world is via commenting on DoFollow blogs. The key to commenting on DoFollow blogs [...]

  8. [...] bloggers need to plant many seeds. Linking to another blogger – especially if you use proper anchor text – is the best way to reward them for quality content and get them to notice [...]

  9. [...] IMPORTANT: write about and link to them, making sure you use anchor text correctly. Do NOT just link to their name or blog name as they probably already rank for those in the search [...]

  10. [...] a website is only the first step to successful Internet marketing. This isn’t a matter of if you build it they will come; you need to attract customers and potential customers to your site. One of the most efficient and [...]

  11. Anchor Text for Backlinks for SEO says:

    [...] anchor text for the link is what ties it all up, nice and [...]

  12. [...] what anchor text and keyword phrases are so that each blogger could choose the first three phrases they want to work [...]

  13. [...] Send you an interview to complete so that we can create a Featured Business page complete with photos on GrowMap (or another established site that best fits your business). This featured page will be almost instantly indexed in the search engines to serve as your landing page on the Internet. If you already have a Web site, we will write a featured blog post linking to your site for the phrase you most want to be found for in the search engines – this is your best anchor text phrase. [...]

  14. [...] like me – are link happy. We encourage our guest bloggers to put serious thought into what anchor text and landing pages will be used in their guest post. THAT is THE most important thing any blogger should be doing! [...]

  15. [...] you believe in the if you build it they will come school of Web design? Read my post on building traffic for why that will not work and what site owners MUST do to be found. The best site for [...]

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