How Brands can deal with challenges as they occur.
In this Future of Engagement episode, Murray Newlands looks at how Adele and the Brit Awards responded to the flak they received for the controversy, and examines the social media buzz about it across social networks.
This episode discusses how to handle potentially brand damaging mistakes – especially when they occur during a big International event with lots of media coverage involving celebrities.
Last week, Adele received a Brit Award for Best Album. The Brit Awards are the British version of the American Grammys, so they’re a pretty big deal for a British artist like Adele. Only thirty seconds into her acceptance speech, she was interrupted by the host, and many people speculated that she was so that the Brit Awards could run more commercials. In response, she flipped off the producers and walked off the stage.
Highlights
- Public support for Adele was strong.
- That support was very emotional.
- Apologies can be accepted if they’re swift, honest, and to the point.
- Saying “We’re sorry if anybody failed to understand what we meant and were thus offended” doesn’t work.
Graph by Alerti social media monitoring and management
Graph Showing Social Media activity related to a particular alert created in Alerti
This Alerti graph shows mentions across various social mediums for the phrase being tracked.
{ 20 comments… read them below or add one }
Guess it didn’t went as plan
Tasheka would love you to read ..Jennifer Lopez Celebrates Twins’ Birthday With Self-Made Cupcakes
Social media today is a very powerful tool but they are having both positive and negative aspects
Virendra would love you to read ..Hide Facebook Timeline by using Timeline Remover
Twitter: GrowMap
June 7, 2012 at 11:49 am
Hi Virendra,
Please use the keywords function in the name field to link to your site as I have done for you in this comment. See How to Use Keywords for Anchor Text.
Twitter: allaboutmexican
June 4, 2012 at 9:56 pm
i love Adele..she is so talented and cool!!it was really rude to be interrupted that way
Hi, I am Karen Treik,. Thank you for giving us tips.. It helps me alot
Keep on posting!
If you have time you can also visit this site for more information about Online Storage and Online Music Storage
Online Storage would love you to read ..Spring Cleaning Your Digital Life – blog
Twitter: GrowMap
April 13, 2012 at 4:25 am
Hi Karen,
I’m going to approve your comment, but you need to know that most bloggers will delete any comment as spam that is not SPECIFICALLY about the blog post you’re commenting in. On this blog we encourage the sharing of relevant links and resources, but recommend that if you want to share a way to store music online that you share than in the post(s) more specifically about music.
The thing that really freaks everyone out, deep down, is the loss of control. Yup, viewers can flick channels, skip to the web, record and watch later. And in this case, I’m not sure why we’re debating support for Adele. what’s interesting is that the debate fuels discussion. If the channels were smarter, those discussions would be happening on their web properties, not just Twitter and FB.
Michael would love you to read ..European music writers denounce “coercion” from producers
Twitter: ModernArtsPack
March 2, 2012 at 1:31 am
Businesses should now recognize the real might of social media, in just a couple of seconds social media can proliferate negative publicity to a brand and ruin your business name.
Now business is business and flashing commercials every fifteen seconds while watching tv is becoming pretty boring. I still remember when there were just three or four commercials during a movie and now there are around eight at minimum.
Twitter: greentradecnd
February 29, 2012 at 1:17 pm
I don’t understand why people are so surprised for the overwhelming support for Adele. She got cut off by the producers during her acceptance speech and she was really pissed, which is completely understandable. her reaction was reasonable considering the circumstances and alot of people can sympathize with her in that regard.
Twitter: bsbhupendra771
February 26, 2012 at 8:00 pm
That mean how social media can hurt if we use it wrongly but the proper use of social media bring hug traffic and finally i can say social media is very very powerful tool in present.
Bhupendra would love you to read ..Make Money Selling Photos Online
Twitter: gauthisense
February 26, 2012 at 7:05 pm
I never anticipated that there would be any form of public support to adele.
Gautham would love you to read ..Box For Android Offers 50GB Free Storage Till March 23rd
Twitter: RealSteveSims
February 27, 2012 at 3:00 pm
People supported Adele because they felt like she was cheated. Even though she’s a fabulously wealthy singing artist, they empathized with her against Big Music.
Twitter: cashinghub
February 26, 2012 at 1:00 pm
We all know how social media can hurt if it is used wrongly. The positive effect is also same. The best part of social media is it can spread your brand to the level that you have never imagined. Thanks for the post, Again your every post are really useful.
Jeet’s Cashinghub would love you to read ..6 Legal Steps to Start Your Online Business at Home
Twitter: seoadvicess
February 26, 2012 at 12:37 pm
Now a days I am driving traffic alone from social media on my blog and literally by following your twitter guides I can see the magic of twitter. Engagement is the key of success once you master this skill you can dominate the social market.
Umair Abid would love you to read ..How to Analyze Your SEO Competitors
Twitter: MattEMacLeod
February 26, 2012 at 7:44 am
It is important that people understand how synergism works. Social media has the ability to work together in such fashion.
Social media is currently the big deal coz words and news spread vastly. Im hoping that what happened recently can be resolved. Because honestly even if it didnt happen during an awards ceremony, cutting off someone while speaking is rude and impolite.
Yes, that news has generated a very weird response, as nobody has anticipated that there’s going to be such a public support to Adele.
M Mark
Twitter: hypnodudeitaly
February 25, 2012 at 2:00 am
There is a proverb in Italy that states that being polite is good even in the house of the Devil, meaning everywhere. Now business is business and flashing commercials every fifteen seconds while watching tv is becoming pretty boring. I still remember when there were just three or four commercials during a movie and now there are around eight at minimum. Probably we’ll arrive at a time when we’ll just have to look at commercials and we’ll shut the tv.
Anyway, business or not cutting in this way the speech of a person is unpolite and I’d say pretty stupid as a business approach. But, well, these are times when money comes before everything and being wise is not so widespread. Adele should have lest the award in the hands of the host and leave.
Andrea Hypno would love you to read ..How to Open Your Third Eye Step by Step
Twitter: Kerby_Rosanes
February 24, 2012 at 6:42 pm
Social media is really powerful. The Adele controversy over the Brit Awards just spread in a matter of seconds especially on Twitter (which is now considered the most powerful of all social networking sites).