Blog outreach management done well is very time consuming, but a blogger outreach tool exists that makes finding the most relevant blogs in your industry and researching and prioritizing them by their reach and influence a snap: GroupHigh.
This 2 minute video provides a quick overview of what GroupHigh can do for you:
See the screen captures below showing what can be seen from within the live tool including how many posts a blog has that contain a given keyword phrase, a view of the post excerpts you can view in the tool, and the total number of comments a blog has on posts that include the keyword.
Click on each image to see a larger, easier to read version.
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For examples of how targeted these lists can be, use the tool to pull:
The tool is capable of searching for multiple keyword phrases (and / or Boolean searches) AND location simultaneously so the list can be exactly what you want – and you can see how many posts they’ve done that included that phrase(s) and drill down to look at excerpts of the actual posts or click to go read them. You can even see how many total comments those posts garnered.
- Past 7 Days, Past 30 Days, Past 3 Months, Past 6 Months.
Users have a choice of exporting their lists as spreadsheets – and all it takes is checking a box to add or remove fields so the output is precisely what you want to use including:
- Facebook Shares
- Twitter followers
- Klout Score
- Compete Monthly Uniques
- Alexa Global Rank
- Weekly post frequency
- email address
- URL to the contact page
- Live link to Twitter username
- Link to Facebook, YouTube and LinkedIn pages (when found – it doesn’t find them all but you can add them as you find them).
You can include the blog location by country, state, city, and their three proprietary numbers: SEOScore, SocialScore and their own High score that prioritizes blogs algorithmically.
From within the tool you can keep track of your interactions with specific authors on each blog, set one as your default contact for that blog, and make notes each time you communicate with the blog or to update the status of any pending requests. You can even set follow up reminders for yourself in the GroupHigh dashboard.
If you want to identify the best Brand Advocates you need GroupHigh. You can read more in this review of GroupHigh on SmallBizTrends. For agencies and brands that can afford $7000 per user per year for live access plus $1200 per year for each additional user, GroupHigh is well worth the money – and half as expensive as the only other similar solution I have heard exists.
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