Streamlining is the name of the game for small business owners. So many tasks make up their daily to-do lists. As a result, entrepreneurs depend on resources that can educate them and deliver solutions addressing inefficiencies.
One of the biggest dilemmas business owners face is connecting with subscribers. Doing so can be challenging, time consuming, and expensive. This is especially true if you don’t know what you are doing or are using the wrong solution. Email marketing platforms reduce these challenges substantially.
Email platforms allow you to personalize automated emails. They also measure the success of your campaigns, no matter what your budget is.
According to Marketing Sherpa, 91 percent of Americans want to receive promotional emails.
Pick the right software, and you can deliver what your customers want. The criteria you consider ought to include user-friendliness, customer service, and budget.
Using Campaign Monitor is as easy as 1, 2, 3. If you want an email marketing platform that has ease of use, you’ve found it.
The major advantage of using this platform is how simple it is to tailor emails for specific customers. Campaign Monitor includes a drag-and-drop editor and hundreds of professionally designed templates. These features make the solution so easy to use that even a novice will be confident in implementing campaigns.
Even if you aren’t knowledgeable about coding, it’s simple to decide on specific fonts, colors, and spacing without sacrificing design. Emails also come mobile-ready so you don’t have to worry about them displaying poorly on people’s phones.
You can also personalize emails for each subscriber, which is one of many ways you can build trust online. Email automation and personalization has become one of the hottest digital marketing trends in 2017.
You can use actions the subscriber takes within each email to deliver a tailored customer journey. Then personalize the emails with information you’ve gathered, such as age, gender, geo-location and transactional history. This strategy is producing amazing ROI.
Campaign Monitor has focused on this personalization trend with drag-and-drop customer journey creation. It has also done so through integrations with third party business apps such as Wordpress and Salesforce.
Campaign Monitor even offers award-winning customer support that is available 24/7. The dedicated customer success reps help users get the most out of their email marketing strategies.
MailChimp is one of the largest email marketing platforms, servicing over 15 million people around the globe. Business owners can create targeted campaigns and initiate product follow-ups with their customers.
By using the drag-and-drop email builder, you can design campaigns that meet company branding needs. You can also set the automation to target customers based on past transactions with them.
MailChimp has a mobile application. It allows marketers to add subscribers to lists, get campaign updates and analytics, and keep up with social media activity.
When it comes to customer service, MailChimp is relatively bare-bones. The platform’s creators are confident the product works. So the customer support for those using the free account is limited.
Those paying for the platform get access to email and chat support. But regardless of its overall lack of support, MailChimp does have a substantial knowledge base and videos available to help marketers.
MailChimp boasts one of the most enticing Forever Free programs available, which might appeal to those just starting out in the email marketing world.
MailChimp is ideal for marketers whose reach is under 12,000 monthly subscribers. However, some important features, such as automated emailing and dynamic content, are locked out if you choose the Forever Free Pricing option.
Which One Is Best?
Whether you’re just starting out or are an advanced email marketer, Campaign Monitor offers a more substantial set of tools in an easy to use interface.
I am not an email marketing pro by any means. But I found it very easy to connect my CRM and shopping cart to that platform. Campaign Monitor then automatically created profiles for each customer.
It used that information to send personalized emails from the campaign I created with their drag-and-drop customer journey interface.
I’ve used MailChimp in the past. My two main takeaways from using Campaign Monitor were the ease of use and the dedicated customer reps helping me throughout the process.
You could have a small budget, be a novice or a pro email marketer, or like having access to customer support when you need it. If that’s you and you appreciate a user-friendly platform, then Campaign Monitor might be the best match for your company.
Essentially, your budget or level of knowledge in the realm of email marketing does not matter. There is a platform out there suited to your business needs.
Latest posts by Matt Shealy (see all)
- 3 Tools for Your Next Mobile Marketing Campaign - November 17, 2017
- How Automation Tools Can Light a Fire Under Your Marketing Strategy - August 11, 2017
- 5 Project Management Principles for Campaign Success - July 25, 2017