Is social media marketing a must-have tool for a successful e-Commerce business? Hell yes. We are living in the Digital era, so social media is gradually becoming an integral part of our everyday routine, covering every aspect of life: from purely entertaining to highly professional. 90% of consumers today look up products they need online, using their mobiles and tablets.
The customer and his expectations have changed greatly and have become deeply involved in the shopping process: doing research, comparing prices, writing and reading reviews. Digital engagement and customer experience are not just some popular expressions. The retailers do their best to persuade customers to make a purchasing decision and social media greatly contributes to it.
How Can Your Business Benefit from Social Media?
You don’t have to pay
Free marketing sounds tempting, doesn’t it? If you can do it all yourself, it will only cost you your time unless you decide to do promoted posts. You could handle your Facebook, Twitter, Google+ or Instagram accounts by yourself. There are even free tools such as MavSocial you can use to acquire free amazing images and push them to all your accounts.
If you can’t do it yourself, plan on hiring an experienced social media manager who uses a heavy social media management (SMM) tool popular among large corporations with numerous social media accounts and a substantial budget.
Establish a close dialogue with your customers
Communicating with your target audience directly enables you to base your campaigns and offerings on real-time feedback and reviews of your potential customers. If you are lucky to strike the right note and reach your audience with your message, you will get a real advantage over numerous competitors. Besides, you can use social networks as a playground for testing your new products and ideas carefully listening what your followers like and what they don’t.• Ever-living source of your website traffic
You can use social networks as a playground for testing your new products and ideas, carefully listening to what your followers like and what they don’t care about to fine tune your offerings.
Ever-living source of your website traffic
Social networks perform as a 24/7 shop for your potential customers. Sharing information about happy hours, promo activities, special offers, or new collections on your social accounts will drive traffic to your e-Commerce store. Every post you create gives your followers a direct link to your store, which results in a huge influx of visitors. The world of social media never sleeps.
How to make it work?
Try to start with the very basics and set real goals. Think of measurable objectives: traffic you want to achieve, the number of new followers you want to attract, visitors to conversions ratio, and of course, the ratio of audience growth to actual sales.
Ask what the customers want before posting something you think they want. Track your audience’s interactions to understand their preferences. Don’t forget about your site’s analytics, giving you all the necessary details: visitors’ behavior, content that receives the highest engagement rate, etc.
Remember that in B2C e-commerce marketing, remember that it’s a long journey with the aim of establishing trustworthy relationships with your potential customers, but not a direct selling tool. Social media is mostly for sharing, rather than selling.
While many people do start their purchasing activity on Facebook or Instagram, most of them don’t intend to shop there. They are usually looking for useful and helpful information, and your product becomes a pleasant and desirable bonus of their pre-shopping investigation.
Benefit from Social Media for eCommerce
Once you’ve dived deep inside the social media world, try these useful tactics to raise your traffic and boost your ecommerce business success:
Use keywords to enhance search visibility and attract larger audiences. Conduct keyword research to understand what your customers are interested in.
2) Engaging content
Don’t post promotional materials only. Provide your followers with useful information, educational content and tips they may find reliable. Keep an 80/20 balance between interesting and promotional.
3) Let reviews work for you
Positive feedback from satisfied customers spreads your social media marketing for you. Most people say they trust online reviews more than advertising and colorful descriptions.
4) Sharing buttons
Every site and blog post should have prominent sharing butons. That includes ecommerce stores which should have “pin it” buttons on every product image so that potential buyers can save and share them on their wish lists on Pinterest.
5) A picture is worth a thousand words
Image-centered content works better than text-centered. Be creative and optimize your product descriptions, blog and social media posts with relevant visual content.
6) Talk to your followers
Join various groups, start a live chat, write a blog and don’t forget to use hashtags.
Today, social media rules the business world and the e-commerce market alike. Don’t miss your chance to increase your brand’s awareness, boost traffic and improve conversion rates. Even Magento offers Facebook and Twitter Promo extensions.
Use these tools to grow your business and build relationships that turn potential shoppers into loyal customers.