So many people use Twitter. According to Business Insider over a year ago Twitter was claiming 175 million users.
The article continues to discuss the question of how many “active users” there would be on Twitter. Of course, the word, “active” could be a subjective definition, depending on who you ask.
Either way, I think it is safe to say that there are a LOT of tweeps out there and there is a lot of opportunity to reach these tweeps with your brand, via Twitter, as well as the use of Twitter Chats and Twitter Parties.
Branding with Twitter Chats
Twitter Chats offer the opportunity to engage with your audience and if you have a set time – say, per week – you have a set party time slot in which to do the engaging.
There are a plethora of opportunities to share, including training, presentations, service reviews, collective brainstorming, fan appreciation, new product launches, coupons, samples, and much more.
The key thing we are talking about is branding – helping your
product or service, as a business, become memorable in the
minds of your current and potential clients or customers.
If person A is going to buy a product from Company 1 or Company 2 and they engage in a Twitter Chat with Company 2 on a weekly basis and find that they feel like they actually “matter” to Company 2, they are more likely to steer their business that direction.
New Partnership Launched for B2C Twitter Chats
Gail Gardner of @GrowMap and Deborah Anderson of @SocialWebCafe have joined to form @B2CTweet and the forthcoming #B2CTweet chats to help teach you and encourage you in your efforts to brand with Twitter Chats.
You will have the opportunity to find out more about how branding can be accomplished through Twitter Chats and how you can use this to your advantage, as a business and engage with those clients and customers.
Even better – you can use the reach, influence and audience
we have already developed over years to raise your visibility
and increase your sales and leads faster!
To learn more, contact either Deborah or Gail or follow us @b2ctweet on Twitter. Don’t be shy – say hello!
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