With over one billion users currently on YouTube, there’s no denying that whoever forms your audience is most likely on that platform. YouTube marketers are no doubt familiar with this fact.
But perhaps even more relevant is that research shows people spend one-third of all their online activity watching videos.
Resources for YouTube Marketers
I could go on and on listing YouTube and video marketing stats that will make you want to pick up a camera right this second. But I’m sure you’ve heard enough times of the power of video, especially when it comes to marketing a business.
And since you’re reading this post right now, you’re probably already using video to your advantage. You likely just want some reliable tools to help you get better results.
So without further ado, here are five awesome tools for YouTube marketers to boost their digital marketing success.
Manage Your YouTube Channels with Agorapulse
Most social networks have a plethora of options when it comes to tools and software for managing engagement. YouTube, however, is not one of those networks.
In fact, I’ve heard numerous YouTubers complaining about how difficult it is for them to manage their comments as their channel keeps growing.
But there is a solution: Agorapulse. The social media management tool recently introduced a feature (or rather, features) that will not only help you save time when managing your YouTube account, but potentially get even better results.
First of all, you can use Agorapulse to manage all of your YouTube comments. The platform works similar to an e-mail inbox, only you receive all your latest comments:
You can then respond to comments yourself or assign that task to a member of your team. Plus, if you have any comments that you get often, you can save your most common replies so that you can respond with a click:
And last but not least, you can also use Agorapulse to monitor your brand name on YouTube. This way, you can stay on top of any comments mentioning you. You can also track videos featuring your brand or products, as well as any customer service issues that might arise.
This platform is a great option, particularly if you have a big and very engaged YouTube channel. Agorapulse is also useful if you work as part of a bigger team and you want to save time while still assuring that you respond to every comment in a timely fashion.
Check Any Channel’s Analytics with BirdSong Analytics
Analytics are incredibly important because they allow you to understand your audience members better. You can learn what they do and don’t like and also understand what types of videos get their attention, keeping them watching and commenting.
And it’s not just analysing your own account that can help. There is a great deal that you can learn from your competitors.
With BirdSong Analytics, you can find out key stats and figures for any public YouTube channel. The tool provides over 30 different analytics, including:
- An overview of the channel’s activity, most liked/disliked videos, and the videos with the most comments
- An overview of the channel’s activity over time, such as the number of posts per week and hours posted:
- A deeper look at the channel’s videos, such as their length, how many had links in their descriptions, and so on
- Engagement stats for all of your competitors’ posts:
Plus, you get valuable information about your competitors’ SE0 strategies, such as their titles and descriptions.
Improve Your Videos’ SEO with YouTube Keyword Tool
Just as with Google, Bing, and other search engines, the best way to get your videos discovered on YouTube is to optimise them for search.
But what kind of videos are people searching for on YouTube? What do they want to see? And most importantly, what kind of keywords are they using to search for what they want?
First, use Google’s Keyword Planner. Plenty of people use Google to search for videos they want to watch. But there are also times when we use the YouTube search bar—and that’s where the YouTube Keyword Tool comes in.
The way it works is very simple. Make sure that you’ve selected YouTube in the list from the search bar:
Then simply enter the keywords you want to search for, the country you’re focusing on, and the language.
You can then filter your results by searching for specific keywords within your search results. Or you can add negative keywords that you want to exclude from your search:
As for the keywords themselves, you’ll get to find out what their search volume is like. You can discover what the cost per click is and how much competition there is for that particular keyword.
Create Beautiful Animated Videos with GoAnimate
Animated videos aren’t reserved just for professionals. Anyone can create an animated video using tools such as GoAnimate.
This tool is super easy to use. Creating a video can take mere minutes of your time. Basically, so long as you can drag and drop, you’re good to go.
GoAnimate offers hundreds of editable pre-made scenes, all kinds of characters, clothes, and so much more:
All you have to do is drag and drop the elements you want to add to your video. Then use the editing options you have to make sure the video is perfect.
As for sound, you can easily give voice to your characters by recording your own or anyone else’s voice you want. Once added, the lip-syncing is automatic, and you’re good to go.
You can also use GoAnimate’s audio library to browse its music tracks, as well as to add sound effects that will really help bring your animated videos to life.
This solution offers all kinds of little features to help you improve your reach on YouTube. For example, you can use vidIQ to:
- Track your analytics and better understand your audience:
- Discover related tags for your videos so that more people can find your videos via the search bar and the “related videos” list
- Do competitive research—find out how you stack against the competition
Basically, if you’re an avid YouTuber and would like to grow your audience, vidIQ is a great place to get started.
As video keeps growing in popularity (as evidenced by most major social networks introducing video), why not take a stab this coming year at YouTube marketing?
Video is a better way to stand out from your competitors, build brand awareness, generate more leads, and convert more viewers and fans into paying customers.
And with these five tools, you can both save time and maximise your YouTube marketing results—all in one go.
What other tools do you use to create videos and to analyse and manage your YouTube channels?
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