Following any good marketing strategy means you will never use a channel in a vacuum. Your content, social and on-site tactics need to work in tandem with your email objectives.
For most small and mid-sized companies, allocating entire teams to each marketing channel can be overwhelming. It can even be downright impossible due to budgetary restrictions. This is where automation tools step in to do the heavy lifting.
Here are three automation tools to use in your marketing strategy.
Email automation has become a huge revenue generator for businesses of all sizes and types. Automation tools such as SendinBlue increase marketers’ productivity exponentially.
At the same time, marketers are able to personalize content on a 1:1 basis using qualities such as age, gender, transactional history, lead scoring and more. You might want to know what combination of actions leads take in your sales funnel that make them most likely to purchase.
SendinBlue gives you the ability to create lead scoring workflows. These assign points to leads based on actions they take either on-site or in each email.
For example, new subscribers can trigger a series of emails to determine their interest in subscribing. The first email may welcome the subscriber and give him options to review product information.
If the recipients click the link, they receive a lead score that automatically moves them into another series of emails about the product and its value.
SendinBlue also combines email automation capabilities with automated SMS marketing. This way, businesses can connect with customers in different communication channels simultaneously.
Businesses have both embraced social media and questioned its effectiveness at creating new business opportunities. No matter which camp you’re in, there’s no doubt that social media is a direct channel for communicating with your target audience. You therefore need to invest in it.
How do businesses keep up with the growing number of social channels? How do they know which ones house their customers? And how much time do you need to spend to see a return on investment?
These questions are at the heart of small businesses’ reluctance to accept social media as a marketing channel that drives ROI.
[clickToTweet tweet=”Automating posting on relevant social platforms is a must for most companies engaging in social media marketing.” quote=”Automating posting across all relevant social platforms is a must for most companies to stay engaged in social media marketing.”]
Hootsuite allows marketers to automate postings in Twitter, Facebook, YouTube, LinkedIn, Instagram and more.
Once you post, you can automatically see which content performed the best and at what times of the day. This data will help you to send future posts out with the right message at the right time.
In addition to scheduling posts, Hootsuite allows businesses to automate “social listening.” This way, they know what people are saying about their companies and can respond to customer service issues directly from each platform.
It’s time for small businesses to truly accept social media as a means to engage with their potential customers on a personal basis. Automation tools like Hootsuite give entrepreneurs the ability to do just that.
You might have started hearing about content marketing more and more over the past couple years, but it’s nothing new.
Delivering insightful content that helps educate customers on a specific subject is at the core of every successful marketing strategy.
How can you keep your content organized and moving forward without a huge team? CoSchedule is the content marketer’s best friend.
This tool allows you to create marketing calendars that organize content, social and tasks across teams and channels. Automate publishing to your blog and social accounts with its integration tools.
Small businesses today don’t have the teams or time to manage all of the digital channels where their customers live. They can’t keep up with all the tasks that go along with digital marketing.
What Automation Tools Do You Suggest?
As digital marketing tasks continue to grow, businesses can take advantage of automation tools in order to do more with less. Using the automation tools above, you can easily automate your email communications, social media postings, and content calendar. You can save time without losing your effectiveness.
What automation tools do you use?
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