This is a guest post from Murray’s new video project The Future of Engagement showing the impact of Audi including a hashtag for their new commercial about LED headlights being as “close to daylight” as you can get.
In the video, Murray says he chose Audi because they were very creative last year and they were the first advertiser to include a hashtag in their ads.
This past weekend was the Super Bowl, which can be as much an advertising event as a football game. Audi’s commercial shows an Audi pulling up to a vampire party at a bonfire and accidentally vaporizing the terrified vampires.
They pushed the messaging on Twitter through the #solongvampires tag. Here’s a look at what kind of a bite the video campaign took out of social media’s neck:
Highlights:
- Audi used #SoLongVampires hashtag to extend the campaign to Twitter, and pushed traffic to the USA Today Admeter where it became the #8 most popular Super Bowl ad.
- Topsy shows the #solongvampires hashtag as been tweeted 3,581 times to date.
- 4x increase in mentions during the week leading up to the Super Bowl.
- The commercial got more than 4.8 million views on YouTube by the Monday morning after the Super Bowl. Watch it here. As of Wed Feb 7 at 4:00 CST the Audi Vampire commercial has had 6.4 million views.
Mentions of Audi related to their Super Bowl #solongvampires campaign
{ 50 comments… read them below or add one }
← Previous Comments
I love the new Audi.The commercial was great.The #solongvampires tag was a hit.
The hashtag usage has been on the rise and right I believe there are more people using it as compared to some past few years.
The video is very interesting. And as a matter of fact commercials can promote the publicity and growth of a business.
The social media has a great influence on the cultures today and it is engaging people of common interest together. The term Super Bowl rises a curiosity for the marketing campaign they are deploying.
Pete would love you to read ..Cheap Car Rental Ireland | Cheap Car Hire Ireland | Dan Dooley
Fantastic video. I wants to see hash tags in Facebook also as like in Twitter. great marketing post. I like your idea.
Reeha would love you to read ..How to start ink toners business and what are main pinpoints to consider
Twitter: webisodestudio1
February 21, 2012 at 3:12 pm
Twitter: @webisodestudio1
Linking commercials in traditional media such as TV to social media marketing is essential for a consistent brand message. This is clearly working very well and I don’t know why more companies are not doing that. A sign of things to come
← Previous Comments
{ 2 trackbacks }