This is a guest post by 17 yo blogger Jeevan Jacob John, primary blogger for the Tech Pupil technology blog. You can follow Jeevan on Twitter @TechPupil.
QUESTION: Do you think a blogger
is a motivational speaker (or a
motivational speaker is a blogger) ?
Whatever your answer might be, keep it. Take a piece of paper and write it down. After you have done that, write down all the reasons for your answer (don’t change your answer!) that you can think of in 10 seconds.
Done that? OK, good. Keep it there for now. (Do not touch it! I don’t want you to add more reasons, at least for now. You can do that later). In this blog post, we are going to talk about “goal setting” and “what our ultimate goal should be, as bloggers”.
Are you a motivational speaker?
If you are a blogger or a business speaker, then you must be a motivational speaker (just leave out that speaker part for a sec). For a blogger to be successful, he/she must be motivational. Only a motivational person can be a great blogger. And only a motivated person can be motivational to others. My whole point of writing this post is to highlight the importance of motivation and give you some tips to make your post actionable. Hang on with me, as we dive deep into the ocean of human psychology. Let’s go!
Why should a blogger be motivational?
As a Blogger who blogs about blogging, what is your primary goal? To teach others about blogging (how to blog, right?). Keeping that in mind, let’s move into our next question: what is your ultimate goal with blogging? For most people, the answer to this question is also the primary reason why they blog. Most people would tell you that money is the primary reason why they blog. To my money bloggers, how exactly do you make money? Advertising? Sponsored posts? Affiliate marketing? Well, all of these methods require one thing: your reader’s satisfaction. Focusing on readers will help you to achieve more.
You see, when you focus on making money, you will be disturbed easily (when someone keeps on thinking about making money, they will be so disturbed that they can be easily stressed by minor mistakes – money makes people crazy). Focusing on your readers/customers will help you to provide them with better service, thus helping you to become a better blogger/businessman. Now, let’s get back to our post: What makes a reader/customer happy? When they are provided with the services/goods that they have demanded, right? For a blogger, the best way to make his readers happy is to give them quality tips. Now, quality is not the only important matter, here. You also need the content to be actionable and motivational. These two things allow the reader to make a decision that can change their life.
Do you know why the professionals are able to make a lot of money with the business of blogging?
Because they provide quality content that is actionable and motivational. If you look through the history of mankind, you will notice that most famous leaders are motivational. Take, for example the case of Hitler: even though, most Germans were against his cruel methods against the Jews, most of the country had supported him (he was able to convince quite a lot of people). Why? Because Hitler was a motivational speaker.
Note: all of the world leaders are motivational. Think about it. If they can convince you to help them win the election, then they are surely motivational (I don’t want to talk about the case of electoral college or non-democratic countries here). Anyways, let’s get back. :-
Only a motivational speaker can convince someone. If you can convince at least one person (besides yourself) to follow your advise, then you are motivational. Everyone in this world is motivational. But, not all of us use this talent effectively. You need to be different. You need to change your decisions.
Now that you are here, reading this section, I hope that you understand the importance of motivation. In the next minutes, I am going to tell you how you make your content actionable (which also means “motivational”). :-
Time is precious! Don’t waste your readers’ time.
A successful business owner is someone who is able to save time for his/her customers. What is the primary motivation behind each invention? To save time, right? (Believe me, in one way or another, each popular invention relates back to “saving time”). For instance, think about the light bulb. Why did Thomas Edison invent light bulbs? So that people could work at night (or children can learn using it). Likewise, all [popular] man-made inventions became popular because it saves time for the users. Note: When you think about it, it will make sense.
Test it before you recommend it to someone!
As a blogger, you must make sure that the tips you give out actually work (or at least worked for you). Don’t give tips that you haven’t tried (if the outcome turns out to be bad, its going to affect your reputation). Always remember that your blog is public and that means it can be viewed by billions of people who are online (yes, the chance of that happening is low, unless you are a really good blogger – which I suppose you are).
Are you not crazy enough to describe the benefits?
Before you begin each of your posts, tell your readers the benefits of reading your post. (I am not talking about the features – how long your post is or so. Rather, I am talking about the benefits of your post – how it can be useful to the reader). For instance, if you scroll up, you will notice that I had a single sentence that describes the benefits of reading this post :-
My whole point in writing this post is to
highlight the importance of motivation and
give you some tips to make your post actionable.
Your readers need to know why they should spend time reading your post so you need to [clearly] tell them why they should read your post.
The best posts are the ones that talk to the readers.
The headline of this section would have been a lot better if I had used some “swear language”. Anyways, you ought to talk to your readers (I mean write like you talk). It will help you to gain trust among your readers (fast and effective process).
Treat those visitors properly.
Your readers are just like freshly made thin glass. You can easily break it. (I mean, you can easily send your readers away.) You want your readers to feel that they care about you (Actually, you should care about your readers!)
Help your readers out.
Your main focus while writing each post should be to answer this question: How can this post help my readers? Asking this question of yourself will help you to write better posts that are actionable.
Form positive relationships, get feedback. Be a customer oriented brand.
Whether it is a business or a blog, it can only be successful with feedback. You need to ask your readers about your post/product. Ask them about their expectations. Improve your product/post based on the feedback received.
Note: By the way, you need to be extremely careful about improving your product. Don’t just change or improve it based on one reader’s feedback. Ask many of your readers. Base your decisions on them. Focus on the group (for now). You will need to focus on each individual while writing your post (address your post as if you are talking to the person).
Feedback can also help you to become a customer oriented brand. Customer oriented brands care about their customers and exceed the expectations of their users. It is really hard to be 100% customer oriented. But, you should try your best to involve your readers within your business.
So, what do you think? Are you motivated now? I am glad that you didn’t choose to close the tab early, like those who did. By the way, tell me how you feel about my post. I need your feedback to improve my style and write better, the next time I write. I hope that these tips really help you to become a better blogger / business person. Thank you for reading my post. Have a wonderful day!
Be Motivated, Stay Motivated, Motivate Others And You Will Become A Favorite of Your Customers.