As we all know, the mobile app industry in 2017 is booming, and there is no stopping it. In particular, Android application development is on the rise, as those apps are getting maximum downloads.
Today, anyone can find dozens of apps in the Google Play Store, so it can be taxing to get people to notice your app amid all the others.
Regardless how much effort you might have put into developing your mobile application, hard work alone isn’t enough to make users prefer your app. This is true even if you’ve built an appealing design or added relevant and highly engaging content.
No matter how amazing and valuable your app may be, nothing matters if it doesn’t reach its target audience.
You need to market your app. The best part of this strategy is that you can do what you need to within your budgetary concerns.
There are several lucrative tactics in the marketplace that you can implement that can prove to be a big help while promoting your app. Here are the top seven app marketing tactics you should follow in 2017.
1. Increase Your App’s Visibility on Social Media
Nowadays, almost every person is active on a social networking site. Therefore, social media is influential and one of the primary ways you can promote your app among a wide number of users across the globe. Social media is a good way to start promoting your app before its launch date in the market.
There are various ways to market your app on social media. Write and share a blog post about your Android app, including its launch date. A few screen shots of your app design can work wonders, as they can stir up curiosity among users.
Produce a promotional video about your application. Reading can be a bit boring for some people, but many like watching videos.
2. Use Paid Search Advertising for App Marketing
Another strategy is using paid search advertising, such as Google Adwords, while targeting keywords that relate to your app.
3. Create a Landing Page for Your App
You can use search engine optimization (SEO) practices not only to promote websites but also to promote mobile apps.
[clickToTweet tweet=”Make sure to have a dedicated marketing page for your app on your existing business website.” quote=”Make sure to have a dedicated marketing page for your app on your existing business website.”] Often called an app landing page, it will help you to cross-promote your app along with your other advertising campaigns and linking opportunities.
4. Success Is Based on Downloads
The main aim of people who specialize in SEO is getting internet surfers to visit a site. SEO’s don’t have to bother with other goals associated with the site, such as whether the visitors are clicking on ads or buying the site’s products.
The site owners need to take care of these other objectives. So the whole point of internet marketing is popularizing a website and driving traffic to it.
5. Dealing with Real People
As the name implies, search engine optimization is all about dealing with search engines. However, an application marketer needs to deal with real people.
So SEO is not all about placing links and increasing the page rank. Application marketers need to contact app review sites or app reviewers on Twitter and Facebook.
They then need to convince them to write a review for the app. Marketers should also contact guest blogging sites and promote the app through blog posts.
6. Directory Submission Is Never Enough
Some people approach application marketing like search engine optimization and stop with directory submissions and forum postings.
Placing the app screenshots and its description in an app directory will never generate downloads for the app.
When people want to download a particular app, they will search for it in the search engines, and the app directory page might pop up there. But how can that boost the app’s downloads?
The process of app marketing is less mechanical than the process of SEO. App marketing requires creative thinking. It has no ready-made formula for success. App marketers have to work out all possible ways to gain downloads for the apps they promote.
An easy way to know whether your app meets your customers’ demands is asking users for their opinions. You can do so by asking them to rate your app and to provide reviews or comments. Regardless of the reviews you get, seeking feedback always guarantees you an advantage.
People will believe in reviews over the description you provide about your app. Positive app reviews will therefore help you attract users to your app.
This isn’t by any means a complete list of app marketing strategies. New app marketing approaches are constantly popping up, but these tips ought to help you to begin.
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