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Social Media Monitoring and Management with Alerti

January 19, 2012 · 81 comments

Alerti logo

Alerti: How it Works

This is a guest post from Murray Newlands sharing a new social media monitoring and management solution.

Social Media Monitoring

It’s the new year, and if you’re like me, you’re taking a good, long look at your business goals and the services you use to achieve those goals. If your goals include lead generation, networking, becoming a thought leader, engaging in more conversation, or understanding your competition better, then I want to introduce you to Alerti social media monitoring and management service.

This short (under 2 minutes) video shows how to set up alerts in Alerti:

Alerti is launching their new English language service and iPhone app this week in the US and UK, and I think they have the tools to stand out in the crowded social media monitoring and management service space. I’m excited to be working with them. In short, Alerti provides simple, effective tools in a single interface for the real-time collection and management of the relevant information from around the web.

They give you all the standard metrics of the big boys, from sentiment analysis to custom graphs, along with an efficient work-flow dashboard in a single interface. You can delegate results out to your team and respond to social media posts from your own Twitter or Facebook profile without leaving the Alerti interface. You can create as many queries as you need, and you can customize your graphs.

Social Media Management and Monitoring Tools

I was reading Media Bistro recently and found a survey of people who use social media monitoring and management tools. One of the things that caught my eye was that only 1 in 3 consider themselves “happy” with the social media monitoring service they are using. Really? Don’t you deserve a service that you are “happy” with?

Social Media Monitoring Tools Satisfaction Survey Results

Excerpt from KissMetrics OneForty Infographic: Social Media Monitoring Tools Satisfaction Survey Results ~ Click Image to view Entire Infographic Enlarged for Easy Viewing

What did those respondents say was most important? The metrics offered, the interface design and the integration with social media networks.

Social Media Solutions Drawbacks:

The biggest complaints those respondents had were:

  • Excessive lag time/ fails to provide reliable, accurate data
  • Excessive bugs/ Confusing to use/ Lack of innovation
  • Too pricey- features don’t justify the cost

Alerti Benefits:

Here’s how Alerti stacks up:

  • Results are updated throughout the day so they are always fresh.
  • Their team is constantly keeping the service efficient and innovating. The reason they created the service was out of their own need for a simple, efficient tool- it’s why they put everything in a single interface.
  • The plans start at $15/ month. This is for the same features many companies charge over $100/ month for, mind you.

Want to try out their service for FREE for 3 months?
Go to Alerti and register with the “GROW” Bonus code.

Do try out their service for Free for three months (see offer just above). I look forward to hearing what you think :)

Murray Newlands is the founder of Influence People and author of a recent book on Social Media Monitoring.


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{ 81 comments… read them below or add one }

J.D. Roberts who writes about Credit Repair January 26, 2012 at 7:32 pm

Three months for free is pretty enticing. I’m sure that after three months of using anything you couldn’t go without it afterward! Thanks GrowMap!
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David Sneen
Twitter:
January 26, 2012 at 10:18 am

Twitter: @davidsneen

Alerti looks to be a great tool. This post is favorited, and I am considering Alerti in the future. Bookmarked!
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Jack who writes about games January 26, 2012 at 4:39 am

Hello, Alerti has some nice features that other monitoring tools don’t. Considering some of the google analytics alternatives, I could try this one.

There is a way to monitor social media statistics through GA, I read a great post on Kikolani blog about that one.

Cool info.

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tom buck who writes about instant payday loans
Twitter:
January 26, 2012 at 4:32 am

Twitter: @tophatmoney

we just started using this tool, after reading this article. So we’re reporting back as we find stuff. So far it’s working well, I like that having set up an alert you get email notifications when that alert is updated so you can go in and address/reply to the new messages that match your alerts.
The only thing I think we’ve found so far that isn’t great is that you can’t restrict your search to one country. There is a country drop down but it is inactive and set to worldwide, for some searches it is important to narrow a search down to comments originating from one country or even one city. Maybe this is a feature that is to come in the future? Or maybe it’s just not working for us? Anyone know?
tom buck would love you to read ..Instant Payday LoansMy Profile

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Rolly who writes about palm beach air conditioning January 25, 2012 at 4:29 pm

Im learning social media research and monitoring I guess I have t try out this tool. It’s great to have a 30 day trial. I’ll get back here as soon as I tried using it and give some comments about it.

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Farrell January 25, 2012 at 10:03 am

I haven’t used a social media monitoring tool before. I have always spent most of my time promoting my sites and making social media campaigns that i forgot to keep track of the result. I will try this tool that you have shared. I hope my efforts are fruitful.
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Jason who writes about Guarantor Loans
Twitter:
January 25, 2012 at 9:33 am

Twitter: @loans4tenants

This is the first I’ve heard of Alerti, but it seems like a handy tool. The statistics surprise me regarding how dissapointed people would be… I know for a fact that I’d be very dissapointed, all I can think is that the 51.2% who would be somewhat or not dissapointed- are not getting the most out of Twitter, or the OS they are using isn’t offering a good experience.

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Daniel Wood who writes about video production January 25, 2012 at 4:40 am

Hmm your post inspired me to try Alerti. Fact is that i was not using any tool to monitor my social media efforts but i think i should. Your video was good but at some places screen was not that much visible. I would like to ask you one thing do we need to add sites that we want to track?

I mean to say as you show in the video to monitor the forums and articles sites we just need to click the forum and article box. I want to ask whether we need to add which forum and article sites we need to track or is there any inbuilt database for these sites and Alerti will track on its own?

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tom buck who writes about instant payday loans
Twitter:
January 26, 2012 at 4:27 am

Twitter: @tophatmoney

Hey Daniel, we just started using this too, so am reporting back as we find stuff. When you set up a new alert you chose which verticals to monitor, eg you chose articles and/or forums and/or microblogs (inc twitter) and/or social networks (inc facebook). It’s not more specific than that, so no you don’t have to select individual news sources or social networks etc., Alerti decides which sites within each vertical to monitor, more likely, rather than only monitoring a fixed list of sites the query string for each vertical searches for particular signatures that mark documents as belonging to that vertical; blog docs or micro blog docs or network messages etc.
tom buck would love you to read ..Instant Payday LoansMy Profile

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J Armstrong who writes about conservatory prices
Twitter:
January 25, 2012 at 3:38 am

Twitter: @UFitCoUK

I have never used Alerti! but honestly it looks like a great tool to manage all you social medias at one place. Can i use it for other android devices also?
J Armstrong would love you to read ..DIY Conservatory prices what to avoidMy Profile

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Martin January 25, 2012 at 1:37 am

This service is undoubtedly one of the ultimate for every IM guru. I in particular am glad that so many technologies are coming up to make our tasks easier. Thank you very for sharing such a vital tool. Will surely try it out.

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John who writes about low cost dedicated servers January 25, 2012 at 1:11 am

Analyzing the social media tools is important for new bloggers and for the legend bloggers too. But doing this with the right approach is equally important. For this getting help from professionals will prove an added advantage. So I think it will be beneficial for small business owners for taking help from Alerti which will prove cost effective too!

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Vernette Carbon
Twitter:
January 24, 2012 at 11:32 pm

Twitter: @ebusinessmom

I’ve learned a lot from your post. Learned a lot about alerti and how I can benefit from it. Thanks so much for the share!
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Martin January 25, 2012 at 1:31 am

You are right Vernette, we are learnt something great from the video about Alerti

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Juphet Mislang who writes about SEO Outsourcing Philippines
Twitter:
January 24, 2012 at 11:31 pm

Twitter: @dmcileasing

This is a good tool! It can easily track if our social media campaign is effective! Thanks for sharing the tool.
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James who writes about gate repair January 24, 2012 at 9:30 pm

Alerti is a great option for all people savvy about having the latest protection for their social network interactions. I see a point in it, that people are so defensive when it comes to their social media needs. People do not want their interactions to be monitored by ex-girlfriends, heartbroken lovers and the like.

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Jeff
Twitter:
January 24, 2012 at 4:10 pm

Twitter: @Jeff_Bronson

Looks like a decent tool, but Google alerts can do similar things..

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Adam James
Twitter:
January 24, 2012 at 1:58 pm

Twitter: @bestplugins_wp

Hey Murray, Alerti is a new one to me – but I must say I am one of the 1 in 3 that are unhappy so far with the social management & monitoring tools.

Alerti looks like a cut above the rest though and looks very functional, definitely something that all businesses should consider since social media is so powerful and could potentially cause damage to some businesses if not monitored properly.
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John Cooper
Twitter:
January 24, 2012 at 1:27 pm

Twitter: @johncooper123

Never heard about this. This sounds new to me. This post has increased my information. I do try this and share my experience with all of my friends.

Regards.
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Jordan
Twitter:
January 24, 2012 at 10:50 am

Twitter: @guidinginstinct

This is an interesting concept! I may consider using this platform afterall.

Thanks,
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Herbert
Twitter:
January 24, 2012 at 9:09 am

Twitter: @bxunet

seems to be a very good tool to consider for this year. Thanks guys
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Ken January 24, 2012 at 8:53 am

I want to try this Alerti stuff but I need a few more reviews before I do it. I will be back and post the results.
Ken would love you to read ..how to get a girlfriendMy Profile

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