You may know Adam as Rollerblader in ABestWeb Affiliate Forum
I am fortunate to be collaborating with Adam Riemer who is the most ethical, hardest working Merchant Affiliate Manager I have come across in all the years I’ve been working with ecommerce stores online.
Adam now provides affiliate management for Executive Gift Shoppe’s gift affiliate program which I wrote about in How to Evaluate an eCommerce Merchant.
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I suspect many merchants are challenged to find a good Outsourced Program Manager (OPM) because they don’t know what to call them. I had never heard of an OPM until I met Adam even though I’ve been researching affiliate management for merchants for years.
Reading Adam’s post on What You Should Expect From Your OPM is an excellent place to start for merchants interested in possibly starting an affiliate program or hiring a manager. I suspect that there are not many OPMs willing to work that hard but you can use it as a guideline on pitfalls to avoid.
I also recommend his post on Common Affiliate Management Mistakes. I have been planning to write about Adam since we started working together and am doing so now to share my comments in his latest post Should Merchants Pay Afffiliates For Repeat Sales.
I encourage merchants, affiliates and OPMs to read that post and then my comments below. I recommend that merchants DO pay on repeat sales to the same customer for these reasons:
1) The affiliate sent you the buyer in the first place so you most likely would not have closed either sale without them.
2) It is very likely that the affiliate able to generate repeat sales has their own mailing list, subscriber base, and regular readers which are resources they own and created and are using to continually promoting your products and services. That next sale is not based on a one-time click – it is likely to be from repeated work they have done on your behalf.
3) If your repeat sale comes from your newsletter, your cookie is most likely going to overwrite theirs and you will not be paying them for a sale that comes from your newsletter instead of their site.
Your affiliates who generate repeat sales do so be reminding their readers about you repeatedly and not from that buyer remembering to come back to you on their own.
ShareASale is the Least Expensive, Cleanest Affiliate Network
Adam has laid out many examples in this post about ways your affiliates are sending you buyers. Their continued promotion of your products will be key to those repeat sales and they deserve to be compensated for the work they do to send you buyers.
Remember that they are only getting paid for sales they generate and not for all the work they do that may not create a sale. They have to invest their time and expertise and have the same risk you have that it may not pay off. If they are buying traffic they may even have MORE at risk than the merchant.
Affiliates and merchants are partners in what they are working to achieve – not adversaries. Instead of fighting over the existing pie they should be working together to make the pie ever larger!
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AFFILIATE MARKETING BLOGS:
- Affiliate Marketing Blog of AffiliateXFiles: Affiliate Marketing Merchant Benefits
- Murray Newlands Affiliate Marketing Blog: Do You Need an OPM? (Outsourced Affiliate Program Management)
- MurrayNewlands: Thoughts on Affiliate Program Management (part 1) and Affiliate Management (part 2)
- Murray Newlands (Twitter) Affiliate Marketing for Merchants
Related articles by Zemanta
- How to Evaluate a Merchant Gift Affiliate Program (growmap.com)
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- 5 Reasons Why Affiliate Marketing May Not Be The Answer For Your Blog (bloggingot.com)
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I agree that there is very tough competition in affiliate marketing. It is a right but very hard way of marketing and also the results are visualize after a good time, but still it is good option to grow a small business fast.
Affiliate marketing has become harder and harder to do over the past five years or so. Google continues to try and weed out the little guys who are mostly affiliate marketers. There is no easy path to good Google rankings for affiliates but it still can be done. It just takes a lot of hard work and patients. The hard part is that you will never know if it will pay off until you are all in working hard. We as affiliates do take big risk in marketing others products but the rewards can be great if you succeed.
Can Adam go and tell Amazon to give money for repeat customers? haha that would be an easy way to get rich
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I must say affiliate marketing is good but there are times that your domain name is being taken by others. I have a friend who affiliated on weight loss website and is being used by others or lets just say, it’s hacked.
We have to research well before joining an any affiliate programs because there are too many programs out there and each seems to promise the best for us. Also in order to earn like super affiliates we have to work really very hard. Successful people are even earning a six figure income and that is an inspiration.
Twitter: n/a
June 17, 2011 at 2:28 am
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Adam Riemer is the MAN!Affliates are so his thing!
Twitter: stutterwear
June 17, 2011 at 12:22 am
Twitter: @stutterwear
great tips for all of you here in Growmap..i am learning a lot especially about affliates which i am quiet new
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Many people are trying to take a stab at properly attributing the sale and it’s not just affiliates that are having this issue. The most common place example is a person seeing a display ad of a company about 10 times without even clicking, then converting into a sale after clicking on an SEM ad. It’s very possible that he clicked because he had seen the company enough times to increase his sense of safety using it as a vendor. In order to rightfully attribute a sale, one would need to record all previous activity by the buyer and then distribute the commission to all parties involved (SEM company, display company and affiliates). I’m sure you realize this is never going to happen.
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Twitter: GrowMap
June 15, 2011 at 8:27 pm
Twitter: @GrowMap
Thank you for your excellent comment. You are absolutely correct and I would go as far to say that 100% accurate attribution is impossible. There are analytics services that can record all ONLINE activities but there is no way to ever account for what actually sealed the deal.
I often use the example that I might tweet about a product, one of my followers who sees it could then share it offline with someone who has never even been on the Internet and they can get another friend to order it online or they could buy it offline.
There is no possible way to track that sale – unless you were recording everything each party involved said! (While there are some marketers who would love that idea I want to take back some privacy – not give any more up!)
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It seems to me that the easy profits in affiliate are gone, I wonder what the next big thing will be.
Twitter: GrowMap
June 15, 2011 at 8:29 pm
Twitter: @GrowMap
I’m not sure there were ever that many easy profits, but between the tax nexus laws, FTC fines and black hat affiliates stealing commissions from both merchants and other affiliates it is definitely more of a headache than it used to be.
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Most difficult aspect in Merchant affiliate is you are managing your time in the most effective manner, by ignoring mistakes, thats why i think its so imperative to incorporate best business practice into marketing.
Twitter: http://www.twitter.com/switchcommerce
July 19, 2011 at 4:24 pm
Twitter: @http://www.twitter.com/switchcommerce
I agree Peter. I wish most people felt that way.
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This tips are real important because the explain the marketing good resource sharing …I like so much in this blog..
Thank lot for sharing
After all i come to know what the meaning of OPM is,
Thanks for adding link of Adam’s post about affiliate marketing.
In the internet world affiliate marketing have a good demand and many peoples searching about this every day. This post is very helpful for the information finder.
Nice post.
Congratulations on collaborating with Adam
Twitter: shobhnabhardwaj
December 18, 2010 at 5:28 am
Twitter: @shobhnabhardwaj
Thanks for all the helpful advice. It’s great that someone out there really wants to help other people succeed.
I found good sources about affiliate marketing in this post. I have bookmarked this post for my future reference.
Thanks for sharing amazing stuff with us,
Keep updating with useful stuff like this.
Well, this post contains valuable resources of affiliate marketing and it can help in having great improvement.
Knowledge about affiliate marketing is must in internet world. Thanks for sharing valuable resources of affiliate marketing. I will read this for improvement in my working style.
Thanks for great useful stuff.
Thanks for sharing these great resources in Affiliate marketing, now I had another place to go to learn new stuffs in affiliate marketing.
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Now a days everyone is moving towards affiliate marketing and it really gives a good business.
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