Chris Abraham argued in a post on SocialMedia.biz that bloggers should not be paid because the brands they promote “earned” the right to get their PR agency to get you to work for free.
Although traditional PR agencies contacting Journalists who are paid salaries CAN be compared to bloggers for major blogs that are also paid, that is a totally different business model than a small blog.
Then or now, though, only the very naive can truly believe advertising dollars do not determine media coverage – not only amount but what is – and more importantly – IS NOT – written about a brand.
I elaborated on that topic in Ethical Blogging: Bloggers
Is YOUR Opinion for Sale? Is Traditional Media Unbiased?
You are arguing that YOU should be paid for your work coordinating blog outreach, but that bloggers should want to work for you for free for what? The prestige? Because they love the big brand that is rolling in profit who would prefer not to pay anyone fairly – not their employees nor their suppliers? [Read more…]