Take Your Accounting to the Next Level, but with QuickBooks or Xero?

Accounting: QuickBooks vs Xero ComparisonAs the business world becomes more reliant on the cloud and working on-the-go, many small business owners will start to look at every aspect of how their business operates, including their accounting software.

Any Google search for accounting software will turn up a bevy of choices, including newcomer Xero. For years, accounting teams across the globe had one go-to piece of accounting software: Intuit QuickBooks. That’s not the case anymore.

Comparing the two software does carry a few key narratives: The little guy vs. the big guy; new vs. old; and hip vs. proven. Both pieces of software have a place in the small business world — what’s ultimately chosen depends on what’s important to the business owner.

What do you get?

Simply put, you’re getting [Read more...]

How to Use Local Business Directories to Increase Visibility and Sales

Even in small towns, all your potential customers do not know how to find you. For years I’ve been encouraging bloggers to focus more locally. What we really need are local directories to quickly find only businesses that are in your area.

The challenge is to get sufficient numbers of small businesses to list themselves on and promote the same site. Hasan Saleem has added a Local Search Directory for businesses in the United States to his long established directory site.

Sample Local Business Listing in the DirJournal Local Directory

Sample Business Listing – Click image to see actual listing

How to Get the Most Out of Local Listings

When choosing a local directory, make sure they have current content on the domain and are active on social media (as this directory is). Because the DirJournal Directory has eight blogs containing high quality content written by me (Gail Gardner) and top writers including Jennifer Mattern, Ann Smarty, Barry Welford, Lisa Barone, Beth Burgess, and others, it has an established audience that brings in traffic to the directories.

[Read more...]

What to Look For In a Digital Agency

So, you’ve finally made the decision to make the big leap. You’ve given it a lot of thought, weighed the options and looked at the playing field. Now, it’s time to hire a digital agency.

That being said, you don’t have any experience in this area. You may not be familiar with the terms, and how all this digital stuff works in the first place. So, just how do you go about selecting the agency that’s just right for your company?

Well, glad you asked. Here are a few simple steps you can take to find just the digital marketing agency that’s perfect for you.

Young man working on an Apple laptop
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Small Businesses Adding Solar Power Development As an Income Stream

Utility costs are not going to go down. Solar power is a way to lower and control future costs, lower current taxes, and lock in a future income source likely to be inflation resistant.

Solar power is one of the few improvements a small business can make to both reduce costs and increase income. Both State and Federal programs exist to incentivize solar installations. Small businesses sitting on cash reserves could invest in solar power to control costs and add a new income stream.

Solar Panels

Solar Investment Tax Credit (ITC)

The Solar Investment Tax Credit is a 30% multi-year tax credit for residential or commercial solar installations [Read more...]

The Future of Search Optimized Content

In the past few years, we have seen a seismic shift in search optimized content creation. As the blogging industry has grown up, so has the need for improved content that will be accessible by not only Google’s spiders, but also human beings who come to read the articles.

As content creators, we must start to anticipate what Google wants ahead of time.

5 Changes in the Future of Search Optimized Content

SEO chart

Responsive Design

Globally, 30% of all searches are now completed on mobile devices and tablets. This means if you want the best results for search engines, you need to have responsive websites. [Read more...]