Understanding How Innovation Creates Successful Businesses

Change is the one thing that drives every industry. It affects the way that customers experience the things they love. When that change is beneficial to a large degree, then it becomes known as innovation.

What counts as innovation? Consider those once-outlandish ideas such as computers you can take with you while on the go, phones that can surf the Internet or an online game with millions of players worldwide. These things wouldn’t be possible without leaders who considered the risks of trying something different for the sake of progress.

Understanding How Innovation Creates Successful Businesses

Carefully Crafting Smart and Innovative Decisions

While there’s always some degree of risk involved with business, innovations tend to be riskier. This means that companies who want to innovate generally only tend to do so when they fully understand how their changes will be received by their audience.

For example, [Read more...]

6 Financial Tips for Your Small Business

As a small business owner, you’re well aware of how tough today’s economy can be. Forbes reported that 8 out of 10 small businesses in the U.S. fail within their first 18 months for a variety of reasons.

No matter the cause, however, the failure of a business will almost always have roots in some kind of financial hardship. This is especially true when it comes to smaller businesses, where entrepreneurs are scraping up every last penny they can in order to see their vision for a successful business come to fruition.

Coins stacked on top of paper money

While scrimping and saving isn’t always easy, it’s possible to keep a small business out of the woods by employing some of these helpful financial tips. [Read more...]

Take Your Accounting to the Next Level, but with QuickBooks or Xero?

As the business world becomes more reliant on the cloud and working on-the-go, many small business owners will start to look at every aspect of how their business operates, including their accounting software.

Accounting: QuickBooks vs Xero Comparison

Any Google search for accounting software will turn up a bevy of choices, including newcomer Xero. For years, accounting teams across the globe had one go-to piece of accounting software: Intuit QuickBooks. That’s not the case anymore.

Comparing the two software does carry a few key narratives: The little guy vs. the big guy; new vs. old; and hip vs. proven. Both pieces of software have a place in the small business world — what’s ultimately chosen depends on what’s important to the business owner.

What do you get?

Simply put, you’re getting [Read more...]

How to Use Local Business Directories to Increase Visibility and Sales

Even in small towns, all your potential customers do not know how to find you. For years I’ve been encouraging bloggers to focus more locally. What we really need are local directories to quickly find only businesses that are in your area.

The challenge is to get sufficient numbers of small businesses to list themselves on and promote the same site. Hasan Saleem has added a Local Search Directory for businesses in the United States to his long established directory site.

Sample Local Business Listing in the DirJournal Local Directory

Sample Business Listing – Click image to see actual listing

How to Get the Most Out of Local Listings

When choosing a local directory, make sure they have current content on the domain and are active on social media (as this directory is). Because the DirJournal Directory has eight blogs containing high quality content written by me (Gail Gardner) and top writers including Jennifer Mattern, Ann Smarty, Barry Welford, Lisa Barone, Beth Burgess, and others, it has an established audience that brings in traffic to the directories.

[Read more...]

What to Look For In a Digital Agency

So, you’ve finally made the decision to make the big leap. You’ve given it a lot of thought, weighed the options and looked at the playing field. Now, it’s time to hire a digital agency.

That being said, you don’t have any experience in this area. You may not be familiar with the terms, and how all this digital stuff works in the first place. So, just how do you go about selecting the agency that’s just right for your company?

Well, glad you asked. Here are a few simple steps you can take to find just the digital marketing agency that’s perfect for you.

Young man working on an Apple laptop
[Read more...]