Change is the one thing that drives every industry. It affects the way that customers experience the things they love. When that change is beneficial to a large degree, then it becomes known as innovation.
What counts as innovation? Consider those once-outlandish ideas such as computers you can take with you while on the go, phones that can surf the Internet or an online game with millions of players worldwide. These things wouldn’t be possible without leaders who considered the risks of trying something different for the sake of progress.
Carefully Crafting Smart and Innovative Decisions
While there’s always some degree of risk involved with business, innovations tend to be riskier. This means that companies who want to innovate generally only tend to do so when they fully understand how their changes will be received by their audience.
For example, [Read more...]