Bloggers are a great way to promote your product or service. But if you want bloggers to talk positively about your brand, you need to build a strong relationship with them.
Many marketers don’t understand this. They think bloggers are journalists. They’re not. Press releases and conferences don’t work with bloggers – most don’t pay attention to these, and many who do listen feel manipulated by them.
Look For Long-Term Relationships
Don’t try to create a one-time quick hit with bloggers. If you think you can talk to a blogger once and get a glowing review, think again. Just like any relationship, connecting with bloggers [Read more…]