How To Build Great Relationships With Bloggers

Bloggers are a great way to promote your product or service. But if you want bloggers to talk positively about your brand, you need to build a strong relationship with them.

Many marketers don’t understand this. They think bloggers are journalists. They’re not. Press releases and conferences don’t work with bloggers – most don’t pay attention to these, and many who do listen feel manipulated by them.

Look For Long-Term Relationships

Evolution of a young plant

Don’t try to create a one-time quick hit with bloggers. If you think you can talk to a blogger once and get a glowing review, think again. Just like any relationship, connecting with bloggers [Read more…]

4 Content Marketing Lessons You Can Learn from a Local Mustang Dealer

If you’re scratching your head and wondering how you can take your brand’s marketing efforts to the next level, you might look at companies like Apple, Google and GEICO for some inspiration or ideas. After all, we see these brands’ ads regularly and they stick with us. They’re effective.

But believe it or not, you don’t have to look at industry juggernauts to figure out how to make your own team’s marketing efforts more successful. Just take a look at CJ Pony Parts, a Mustang parts dealer headquartered in Harrisburg, PA.

Most and Least Ticketed Cars by Type, Make and Color

Here are four lessons you can learn from their marketing initiatives: [Read more…]

10 Content Marketing Ideas for 2015 You Can Implement Right Now

What do you think skilled content marketers should know to improve their business productivity in this cutthroat marketplace? By skilled content marketers, I mean someone who holds significant expertise in using the latest resources and tools along with the customary marketing programs to boost their business revenue amidst this tough competition.

Before answering the question, it is important for you to know the content marketing strategies used by other skilled content marketers to see if your tactics are effective enough to drive sales to your business.

Here is a pie chart showing the change in B2B content creation in the past 12 months i.e. 2014:

Change in B2B Content Creation 2014 from 10 Content Marketing Ideas You Can Use Right Now As per the data collected on the strategies used by content marketers in 2014, you will be surprised to know [Read more…]

Inspirational Investment Professionals

You may be a novice investor, or a more experienced one seeking expert advice – whatever your status it is worth taking the time to discuss your investment preferences with an experienced specialist.

There is always the element of luck of course – being in the right place at the right time, with the right product. Here are a few interesting stories about inspirational people that have made it big in terms of financial investments.

Inspirational Investment Professionals Landscape with blue sky and the rays of the sun coming up from behind the trees

Ursula Burns

Currently the CEO and chairwoman of Xerox, Burns is particularly notable as the first African-American woman to become the head of a Fortune 500 Company.

Raised by her single mother in a housing project in the (then uncool) Lower East Side of New York, Ursula’s mother [Read more…]

5 Actionable Tips for You to Make Money on eBay

It’s certain that you already know that eBay happens to be an excellent place when it comes to selling. It’s also just as certain that you’ve read and heard the stories about the amount of money people have been actively making by just selling their stuff.

Well, you too can get on that bandwagon. For starters, here are 5 actionable tips for you to make money on eBay:

ebay sign

1. Fill up those titles with keywords – Include primary keywords that people are going to likely make use of in order to look for your items. Use up each of the available characters that eBay will allow.

2. Describe the benefits and not the features – Be sure that [Read more…]