Businesses can’t talk down to customers any more. They need to genuinely form a two-way or multi-way flow of communication with the people who buy their products so that those people see that the brand is valuable and feel appreciated for their loyalty. In this Future of Publishing episode, host Murray Newlands interviews social marketing consultant Murray Newlands about this and gives tips at how you can produce great video content that’s more engaging with your audience:
NOTE from Gail at GrowMap: While much of what works for big brands is NOT what will work for small business, the tips Chris gives here definitely are. Small businesses have the advantage because they can have a closer relationship with their customers.
What I recommend is that we identify talented videographers interested in working with small businesses to produce informal videos and then that you share those videos on multiple video sites including YouTube and others we need to identify.
I invite those who create videos and anyone who has one or more preferred sites for uploading videos to leave a comment in this post. If you are interested in writing a guest post for GrowMap on places to upload videos I also want to hear from you.
People use their eyesight to do almost anything. This ranges from analyzing their environment to analyzing the text in a book. We even used our eyesight as our primary means of finding and catching prey back when we lived in the wild. Facebook took advantage of humans being visual animals and faster mobile download speeds and decided to make pictures and videos bigger in their mobile app. Murray Newlands examines this change and how people reacted to it on social media in this week’s Future of Engagement:
Alerti social media monitoring chart about negative and positive conversations surrounding Facebook’s iPhone app UI change: [click to continue…]
This is a guest post by SEO, professional blogger and guest blogger Ann Smarty. Ann (@seosmarty) owns MyBlogGuest.com and I just signed up for her newlink monitoring tool.
With so many worthwhile causes vying for the limited dollars that businesses and individuals have available to donate, fundraising for even the most pressing of needs can be a daunting task. With success dependent on the tools and knowledge that you bring to your desk each morning, it’s very important that every possible source is explored thoroughly.
If you’re a fundraiser looking to up your game in the name of an important cause, network with the best of your colleagues and learn new tactics by visiting any one of these four U.S. fundraising conferences to be held in 2012:
Ethanol = Starvation. Click image to read The Ethanol Scam on Rolling Stone magazine.
In order to create a better world, we must clearly understand how the current world works.
When the major media can control what we all see, they charge brands for that access and only the wealthiest thrive because they have the resources and connections to take advantage of that access.
In yesterday’s Future of Publishing Episode, representatives for Disqus and LiveFyre discussed how they monetize communities. In that business model we are right back to only those who already have wealth or access to it have visibility.
I want to encourage bloggers and small businesses to see a different future where those with the highest quality products, services, and ethical standards
lead and thrive instead of whoever has the most money, influence or power.
Blogs and forums led by the highly ethical make that possible because instead of supporting whoever pays us we can choose to support and recommend the best companies, products, services and solutions. [click to continue…]
Brands have always been looking for ways to enter conversations with potential customers on third-party sites. Many publishers are reluctant to let them because they fear it will make them appear less objective. In this episode, VigLink’s Oliver Roup and Influence People’s Murray Newlands interview Dan Gill of Huddler, Jordan Kretchmer of Live Fyre, and Daniel Ha of Disqus about how publishers can charge brands to enter these conversations in a way that does not damage the publisher’s community. Watch the discussion below:
